US PepsiCo and AB InBev in tie-up
PepsiCo and Anheuser-Busch InBev have agreed a deal to collaborate on US media purchasing. The two companies are expected to handle media planning separately but will now review common areas for spending, and negotiate purchases together. Ordering and payment after this will still be handled separately and the deal is not expected to impact on ad production or agencies. The deal marks an extension of a previous
agreement made last year to save money on travel, computers and office supplies. According to Kantar Media, the two companies spent around $1.15bn on measured media last year. They boast a combined brand portfolio that includes Budweiser, Lays and Pepsi. An alliance between two of the biggest global ad spenders highlights the importance of efficiency and pressures on media costs. ○
GLOBAL Zenith revises forecasts upwards
ZenithOptimedia has responded to the first signs of recovery by revising its global ad growth forecasts from 0.9% to 2.2% for 2010. This is the second increase in a row to come from the Publicis Groupe agency, following 18 months of consecutive downgrades. Asia is still seen as a key area for industry growth, with these forecasts predicting it will post the highest rate of growth this year, up 10%. Despite confidence in the US turnaround, they still show a decline of 1.5%. TV analyst company Screen Digest has also doubled its
year-on-year forecast for advertising in the medium in the UK to 4.6% for 2010, thanks in part to the World Cup, suggesting a level of positivity is returning to advertising. ○
INDIA
India’s infrastructure
The Indian government
GLOBAL TWITTER AIMS TO MONETISE
Starbucks, Sony Pictures and Virgin America were among the first brands to sign up to Twitter’s new ad format. ‘Promoted Tweets’ are the social media service’s first push towards monetisation with founder Biz Stone unveiling the move on its blog. Twitter’s existing partners will be the first to benefit from the format that allows brands to post ordinary tweets, which are highlighted to a wider audience through user search results. These tweets will sign off with the term ‘promoted by’ while retaining the same functions of a regular Tweet. ○
2bn
has responded to rapid economic growth by setting up an $11bn fund for investment in national infrastructure, particularly power generation and transport. At least 40% of the money is expected to come from foreign investment and the rest drawn from domestic sources. ○
UK OUTDOOR FACES UK PROBE
The Office of Fair Trading (OFT) has launched an investigation into
the practices of the outdoor advertising sector in the UK. The study is examining the sector’s
barriers to entry at various levels and commission payments by outdoor media owners to specialist buyers. It appears that the main catalyst for the investigation is to explore the contracts between local authorities and outdoor media owners in the country. Heather Clayton, senior director
of infrastructure at OFT, said: “This market study into outdoor advertising will look at whether the market works well in terms of offering firms and local authorities deals that are fair, competitive and also transparent.” The investigation is expected to be
completed by the end of the year. The results could potentially change the face of the outdoor industry in the UK. OFT has also released its report into
behavioural targeting online, warning the industry to act responsibly. ○
5.5m
Global The number of daily views YouTube receives as it celebrates its fifth anniversary
www.mandmglobal.com
Mexico The number of subscribers gained in Q1 by mobile operator América Móvil
90%
US Newsweek up for sale
Newsweek has been put up for sale by the Washington Post
Company. In a statement the company’s chairman, Donald E Graham, said: “The losses at Newsweek in 2007-2009 are a matter of record. Despite heroic efforts on the part of the management and staff, we expect it to still lose money in 2010. We are exploring all options to fix that problem.” The decision to sell comes one year after a redesign. ○
Global The percentage of consumers who believe companies carry climate change responsibility, says Synovate
Iraq Investment by the government in Iraq for a new tourist development in Al-Kut
$1bn M&M Q2 2010 11
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