The news that matters
■ AROUND THE WORLD UK
I-level files for administration UK
independent
EUROPE TOYOTA CAMPAIGN HIGHLIGHTS SAFETY In the hope of drawing a line under its troubles, Toyota has launched a $20m pan-European ad campaign to
assure customers that it is committed to safety. The campaign features Toyota employees talking about the safety measures that the car manufacturer installs in its plants to ensure that quality products are assembled. The campaign launched first in Germany and the UK, and will roll out to other key European markets such as France, Italy and Spain at a later date. The ads, created by Saatchi & Saatchi and planned by ZenithOptimedia, feature the strapline ‘Your Toyota is my Toyota’ and will appear in print, online and on TV. ○
GLOBAL Apple introduces iAd
Apple has joined the chase for mobile ad revenue with the launch of its mobile advertising platform, iAd. When unveiling its iPhone OS 4 software in April, the electronics manufacturer revealed details about the ad network.
The new service enables advertisers to embed full-screen video and interactive ad content into apps. Previously, users would have to leave the app to view a mobile ad and then return to the app once they had watched it on the advertiser’s site. Apple will sell and serve the ads, and developers will receive 60% of the revenues earned.
THE WORLD IN FIGURES 7m 10 M&M Q2 2010
France The number of shares Publicis Groupe bought back from Dentsu, reducing its stake to 11.2%
$25m
US BP’s grant to the Governor of Florida to help the state’s tourism industry after the oil spill
400m
digital marketing agency i-Level has gone into administration. The agency had a client list including Samsung, Procter & Gamble and Sony Vaio. This year, it lost its Central Office of Information account – which made up 40% of its revenue to WPP’s GroupM. Aegis’ FarFar is also closing its doors. ○
US media purchasing deal: beverage giants review common areas to cut costs.
AUSTRALIA
AUSSIE GOV’T TAKES STANCE ON TOBACCO Australia has upped its fight against tobacco companies with proposed legislation to force plain packaging from
2012. According to Kevin Rudd, Australia’s prime minister, the next 18 months will see company logos, brand imagery and promotional text prohibited from cigarette packaging. Online advertising for tobacco products will be restricted, while the government will dedicate $28m to a new anti- smoking campaign. Tobacco companies have raised concerns that the initiatives will lead to an increase in counterfeit goods, but Rudd said: “This government will not be deterred.” ○
Asia The number of people who will have access to the internet in Asia by 2014, according to Smaato
www.mandmglobal.com
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