advertising works: Whither the click in Europe?, Comscore ●
IAG PlaceViews Product Placement Activity Report, Nielsen ● App Playbook Survey, Nielsen Mum’s the world, Digital Media Index,
●
Ogilvy & Mather, Greater China● Orange
Fourth Screen Audience Report, Nielsen ● China, Synovate ●
● Global Mobile Advertising Index, BuzzCity ● Media Atlas
for mobile advertising, Smaato Digital Mall Research, Kinetic & Clear Channel ● Global TV viewing figures on the up, Eurodata TV Worldwide ● Most Ethical Companies, Ethisphere Institute ● Global
● World’s
broadband penetration grows, Broadband Forum ● Global AdView Pulse, Nielsen
● Boomers
and Mobile Usage, E-marketer ● best research
The industry’s
works: Whither the click in Europe?, Comscore● App Playbook Survey, Nielsen Mum’s ● Global Mobile
●
the world, Ogilvy & Mather, Greater China ● Media Index, Orange
● Digital
Advertising Index, BuzzCity ●Fourth Screen Audience Report, Nielsen ● Media Atlas China, Synovate ● Asia Pacific: Powerhouse for mobile advertising, Smaato Digital Mall Research, Kinetic & Clear Channel ●Global TV viewing figures on the up, Eurodata TV Worldwide ●
World’s Most
Ethical Companies, Ethisphere Institute ● Global Global AdView Pulse, Nielsen
broadband penetration grows, Broadband Forum●
● Boomers and Mobile Usage, E-marketer ● How
online advertising works: Whither the click in Europe?, Comscore ●
Placement Activity Report, Nielsen ● Playbook Survey, Nielsen Mum’s the Digital
●
world, Ogilvy & Mather, Greater China● ●
Media Index, Orange Global Mobile Advertising Index, BuzzCity ● Fourth Screen Audience Report,Nielsen ● Synovate ●
Media Atlas China,
for mobile advertising, Smaato Global TV viewing figures on the up,
Asia Pacific: Powerhouse ●
Digital Mall Research, Kinetic & Clear Channel ●
IAG PlaceViews Product App
INSIGHT
26 M&MResearch M&M’s Sales Team Benchmarking survey identifies the strongest international sales teams, what they’re up against and where the big issues lie
30 Global Thinking A look at EIAA’s annual ‘Mediascope’ results, where internet mobility and emerging markets provide the most interesting findings
32 Fast Facts M&M offers a quick digest of facts, a look at global consumer confidence and at what makes brands valuable, to help your presentations shine
● How online advertising IAG
PlaceViews Product Placement Activity Report, Nielsen ●
Asia Pacific: Powerhouse
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