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Contents Q2 38 WFA exclusive
Anheuser-Busch Inbev’s chief marketing officer Chris Burggraeve is applying his expertise to the World Federation of Advertisers. As the new president of the organisation, he thinks it’s time that advertisers do more, collaboratively, to tackle the global issues they face. The threat of regulation in particular isn’t something anyone can handle alone.
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Exit Interview As he leaves Vodafone, David Wheldon says exactly what he thinks is wrong with advertising
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Emerging brands Attention is on fast growing markets, but spare a thought for the brands emerging with them
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Advertiser Interview Microsoft’s Mich Mathews tells M&M what it’s like to steer the brand people love to hate
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My Life in Advertising Alan Rutherford has made mistakes. He also has lessons to share with those newer to the industry
REGULARS Leader
The News that Matters
What BP can learn from Toyota, and the advertising nightmares caused by riots
INTERVIEWS David Wheldon Chris Burggraeve Will Whitehorn Mich Mathews
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FEATURES Media Council
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Clients and agencies debate pricing pressures fiercely, but do they ever think about their effect on media owners?
You are at risk 43
While some people are tentative about recovery, others blindly think the worst is over. They’d be wise not to
Global Accounts Centre
Global Accounts Centre Tracks brands, agencies and business wins Profiling the international media owners The best industry thinking and M&M insight On the shifting balances of economic power
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The lowdown on local media landscapes BRAND INDEX
AB-Inbev 10, 38, 32 » Adidas 32 » Apple 10, 33, 58 » ArArAt 47 » Blackberry 33 » BP 7, 12 » Bubbly 59 » Chery 46 » Coca Cola 23, 32, 47 » Devassa 66 » Emirates 32 » FIFA 23, 32, 58 » FourSquare 58 » Gap 58, 66 » Geely 46 » Google 33, 58 » Groupon 58 » Huawei 47 » HSBC 33 » IBM 33 » ICBC 33 » Juan Valdez Café 46 » Kraft Cadbury 15 » Levi’s 54 » LG 47 » Marks & Spencer 54 » McDonald’s 32, 33 » Microsoft 45 » MTN 47 » Nike 24, 55 » Nikon 24 » Oman Air 49 » Palm 58 » Panasonic 58 » Pepsi 10, 23 » Pringles 24 » Procter & Gamble 53, 65 » Standard Chartered 24 » Starbucks 10, 47, 58 » Tata 46 » Tingyi 47 » Toyota 7, 10, 12, 33 » Unilever 14 » Virgin 10, 41 » Vodafone 36 » ZTE 47
Promoting better training and understanding
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On the people behind the headlines M&M Q2 2010 3
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