QuoteunquoteOpinion from the industry’s biggest personalities ■ TALKING POINTS


Quote of the quarter


It’s one thing to pay high double-digit figures for scatter over upfront, but to see billions of dollars going down at inflationary prices when a lot of businesses are still suffering is just bad business


PETER GARDINER, chief media officer at Interpublic, on the Upfronts 2010, which saw major US broadcasters axe several global hit shows


Good quarter for OMD,


declared the best global agency in competitive pitches by RECMA,


ahead of MEC Media


families, as pitching saw a lull after


the frenzy of activity last year


For 60 years it’s been pretty much accepted that if you were a market leader, you


stayed a market leader. Now, it’s almost the reverse. This is a great time to be a challenger or outsider


MAURICE LEVY, CEO of Publicis, on the shifts taking place across the industry at the IAA World Congress


India is so huge and diverse that whatever I say, the opposite is also true. The


cost and lack of return still makes India a hard market for advertisers; development is slow


SAM BALSARA, Madison World chairman and MD, on the problems that a rapidly growing market faces


Advertising still hasn’t embraced the levels or interactivity and


personalisation the internet will offer. We’re still 10 years off an inflection point for the medium


NIKESH ARORA, Google’s president, global sales operations, on the internet’s as yet undiscovered potential


12 M&M Q2 2010


Mobile is like a mullet – short on the top and long in the back. It is incredibly cool in certain parts of the world, but a lot of people really don’t know what to do with it


QUENTIN GEORGE, chief digital officer, Mediabrands, offers hair styling advice at the Festival of Media


I share your vision about the power of communications to transform behaviour and


human society. I appeal to you to put your creativity to good use


KIYOTAKA AKASAKA, UN Under-Secretary General for Communications, on campaigns against poverty and violence


You’re involved in a very tiny company. It takes a long time to even convince yourself


what to do. So I don’t want to hear any crap about something magical the fine people of Yahoo! should do


CAROL BARTZ, Yahoo! CEO, answers TechCrunch’s Michael Harrington on competing with Apple and Google


For more in-depth comment go to mandmglobal.com


Toyota, which finally woke up from its recall nightmare by posting a $1.2bn profit


BP’s stock


market value fell $35.2bn, enough for a car to circle


the globe 16 million times


Print, says PHD’s Mike Cooper. Agencies


will be fine without the printed page


Bad quarter for Understatement of the quarter


You wouldn’t use a system you don’t trust, would you? And you’d be furious if the digital equivalent of a volcanic ash cloud left you cut off for days


NEELIE KROES EU digital affairs commissioner at the launch of the European Commission’s ‘Digital Agenda’ proposals


www.mandmglobal.com


British Airways, nicknamed Brutish Airways by its striking cabin crew staff


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