TOMORROW’S CLEANING MAY 10
Impartial Party
Green Planet Solutions
Matt Anderson, Managing Director of Green Planet Solutions
Peter Vezey – Vezey Consultants
Oh dear, the same old PR campaigns with very little change to the original one I organised for the paper industry trade association’s hand towel group with the University of Westminster in 1993 and refined in 1998. Is it not possible for the PR companies today to think of new initiatives that will promote their products – paper towels or warm air blowers – in a favourable light/or knocking the opposition, without repeating the old process? After 25 years working for Kimberly-Clark, Kruger and Metsa Tissue as their PR consultancy, and from April not working for any paper company, I think I can stand back and make reasonably well informed and honest factual comment.
As the debate continues on hand dryers vs. paper towels, there seems to be an increasing resistance in the market place to really look into what’s best for you or your client.
The choice dryer on every body’s lips is the Dyson Airblade, renowned for it low energy use and quick drying time, and let’s be fair, Dyson have advertised well.
If we look back just 10 years ago, we where all still wiping our hands on the back of our jeans. Hand dryers just took to long to dry your hands! Things have moved on, there are now a number of new generation ‘hands in’ dryers available on the market which will dry you hands relatively quickly and use less energy to do so.
These new models actually collect the water from you hands therefore reducing slips in the washroom and more importantly making the life of the cleaner easier. They even look great; the Veltia hand dryer for example is made from 60% recycled materials and comes in any colour you want! Mitsubishi also have a very low energy machine.
www.greenplanetsolutions.co.uk
There is so much ill-informed and biased rubbish printed on this now rather boring topic. The truth about paper towels and warm air (excluding cost in use) are as follows:
www.vezeyconsultants.com
Speed of drying Paper and Towels are the fastest, but the gap is closing after recent innovation in Jet dryers
Environmental impact Paper generates waste with every dry, but recycled and / or sustainably sourced paper can minimise this impact
Towels are recycled (washed) and require no power supply
New jet dryers boast low energy consumption
Hygienic With paper and retractable towels a new piece is available every time, and with antibacterial cotton towels the risk of cross contamination is minimised
Compact size There is a trend of Washrooms getting smaller
Expense Choice of purchase outlay or ongoing service or consumable costs
Tidy There is a trend of lower frequency maintenance: is the bin big enough for the paper waste, will the towel cabinet be well maintained?
WASHROOM HYGIENE
32 | TOMORROW’S CLEANING | The future of our cleaning industry
continued on page 35
Initial
The debate between the paper suppliers and hand air dryer manufacturers has raged for years, each claiming to be more environmentally friendly, cost effective and hygienic, than the other. The truth is all of the options (Paper, serviced towels, warm air and jet air dryers) have their strengths and weaknesses. So at Initial we advise you consider a number of factors in your decision:
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