relationship had ended, I was broke, sick, and depressed, all at the same time and for many months. Pretending that wasn’t so was not going to make things better. So I had to accept I was in a dark deep pit. Accepting where you are is the most important step.
Then I had to look at what to do. For a long time it was to accept where I was, pray for guidance, do whatever showed up, and find the support that I needed. I had to find a doctor to help with my health, a therapist to help with my mental health, and get some financial counseling for my bills. I really did not know what was going to happen and I thought I was going to get out of Public Relations. This was the nineties and all of my clients were real estate companies and that market was dying.
Finally, meditating one day, I thought if I was to stay in PR and marketing, I only wanted to represent people, places and things that were doing something for the planet. Once I made that choice, I got the idea for what my brochure should look like. Within a year I had all these amazing clients: Deepak Chopra, Wayne Dyer, Louise Hay, etc... It came together.
I did not know that was to happen; but I was able to get to a low enough place where I realized that I needed to make a commitment to who I was going to be in the world. Once I did that, the details filled in and the clients showed up. It was the beginning of a new phase of my career that lasted fifteen years.
At the end of 2004, I decided I wanted to stop working with authors doing publicity. I had pretty much worked with everyone I wanted to work with. So I stopped. There were some really scary times because I had no income coming in.
Then I got a call from someone I hardly knew named Gay Hendricks. He wanted to talk to me about an idea to create Spiritual Cinema Circle. He said, ‘I would like you to be my partner on this. There is no upfront money but you will own a lot of stock. When the business makes money you will get a salary.’ Because I had nothing else going on, I had all this space in my life. I loved the concept and had the freedom to say ‘yes’. Within three months, we had it up and running at a profit. It was a fabulous opportunity to move from publishing into film. It was fun, creative and collaborative.
I have really learned to trust my inner guidance and intuition, even when it is counter-productive to logic. Because the logic would have been, ‘You don’t shut down a firm where you are considered the number one book publicist in the country. When you have a roster of clients that reads like a ‘Who’s Who’ in self-help and spirituality; you don’t shut that down.’ Yet, I knew, on a deep level, if I did not do it, I was going to get really sick because it was not fun and creative anymore. And, it was really stressful. The hardest part was being with the not knowing of what that was going to be. But that was not as
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bad as being with the knowing of spending another day doing what I had done for the previous fifteen years.
Q: You have displayed courageous and bold moves throughout your life…
Arielle Ford: I wouldn’t necessarily think of myself as a brave person. A lot of it came out of trying to avoid pain. You know, which pain is worse? The pain of staying some place I am so uncomfortable I am going crazy or the pain of trying something new. Usually trying something new is not as painful.
www.soulmatesecret.com
“I used every manifestation tool I had
ever learned and applied it to my love life and it worked beautifully. Within six months, I met the man of my dreams.”
11:11—MARCH/APRIL 2010
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