RTINNOVATIONS 37
HOEFT & WESSEL LAUNCHES MOBILE TABLET
Skeye, the Hoeft & Wessel Group’s mobile business division, has developed a new mobile terminal in tablet format for use in the areas of fi eld services and logistics. The skeye.e-motion features a 5.7-inch touchscreen and
runs the Microsoft Windows Embedded CE 6.0 operating system. Via the mobile phone network, using GPRS/EDGE (or optionally UMTS), the skeye.e-motion connects to the central IT infrastructure at the company’s headquarters and can also serve as a mobile phone using the handsfree facility. Other wireless technologies provided are wireless large area
network (WLAN) and Bluetooth. A scan cam or imager can read 1D and 2D barcodes, as well as take photographs. And a GPS module allows continual position fi nding and the use of navigation solutions. In addition to USB and serial connectors, the vehicle mounting kit is also fi tted with an input for an external video source to allow rear-view camera systems to be connected.
www.hoeft-wessel.com
TESCO, STOBART AND PDM GO GREEN
Tesco has announced that its new distribution centre (DC) in Widnes will be completely powered by renewable energy generated from food waste. Thanks to a partnership between the supermarket,
multimodal logistics company, Stobart Group and the UK’s largest food waste recycler, the PDM Group, the DC will take its renewable energy from PDM’s combined heat and power (CHP) plant, which turns 230,000 tonnes of food waste, including Tesco’s, into renewable heat and electricity. Through the partnership, a direct power link provides renewable energy straight from PDM’s CHP plant to the neighbouring distribution centre on Widnes’ Multimodal Mersey Gateway. Furthermore, the partnership reduces around 7,000 tonnes of CO2 annually. Juliette Bishop, Tesco corporate affairs manager, said: “It’s great that we can demonstrate that our food waste is directly providing power back into our operations, helping us to reduce waste going to landfi ll and our carbon footprint.
www.pdm-group.co.uk
AUGMENTED REALITY IS NOW
Lego is also using AR in kiosks to show
Ovum retail technology analyst, Christine Bardwell has examined the top three uses of augmented reality (AR) live in retail today. An AR example is of an online shopping fitting room. ‘The Webcam Social Shopper’ by Zugara, allows online shoppers with webcams to place items of digital clothing over their own image
giving an experience close to an in-store fitting room.
how Lego Technic sets will look when built. Bardwell said the customer interaction well be the key to converting a potential customer into a paying one, making such a well-considered interactive touchpoint an innovative and enticing proposition.
AR has also been doing the job of 2D barcodes for consumers accessing product information and promotions. Hugo Boss distributed a handout to passers-by that, when held up to the front of the store window, interacted to produce catwalk video content and information about a competition and in-store promotion.
www.ovum.com
MARCH/APRIL 2010 RETAIL TECHNOLOGY
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