MULTICHANNEL 11
NEW
E-SUPERMARKET GETS ONLINE POS
Nisyst, the UK electronic point of sales (EPoS) provider, has been awarded the contract to launch a new online EPoS system for Out of this World, the UK’s fi rst ever ethical supermarket. As part of the agreement Nisyst will implement a new online solution based on their NPoS system, which includes a customisable online shopping site, credit card payment system and stock control. The new site will allow Out of this World to offer a range of organic and ethical products to customers wanting home delivery. Nisyst, who have previously
worked with Out of this World’s High Street store based in Beeston, Nottingham, will be providing an integrated bespoke retail system that will link the store to its new online system. As well as providing an integrated retail system that will link directly into existing stock and management information systems, Nisyst will also take responsibility for the creation and maintenance of the Out of this World website. Nigel Clifton, Out of this World managing director, said: “We have worked with Nisyst for a number of years and we already use NPoS in our store in Nottingham, we know their solutions will provide a website that will be convenient and easy for our online shoppers. The Nisyst solution will also mean we have more control over our business fi nances; we will be able to access vital information at the touch of a button. With this in place we can continue our mission of providing a direct challenge to destructive consumerism.” The provider said the new systems will be designed to maximise business potential, allowing complete control over all aspects of sales, marketing, purchase ordering and analysis.
AFFILIATE MARKETING GROWS HARVEY’S ONLINE
◆ John Lewis has brought ‘bricks and clicks’ growth under one board director with the promotion of commercial director, Andrea O’Donnell. She will take over responsibility for retail development, format development and retail
L
ooking to translate retail success to its e-commerce operations, Harveys, the largest
furniture specialist in the UK, has been working with affi linet to create a new affi liate programme that is attractive, commercially viable and integrated into their overall online strategy. Since working with affi linet,
Harveys has created a new voucher code facility especially for affi liates, enabling offl ine promotions to be executed online for the fi rst time. This also allowed Harveys to start making use of their network’s
recently launched Voucher Code Tool. Having never before provided a product data feed for third parties, Harveys was also able to use feedback from its network to provide a new service for their affi liates to use. From September 2008 to August
2009, affi linet helped Harveys achieve 318% of their initial fi rst-year affi liate revenue target. January 2009 produced a spectacular result – meeting 80% of the fi rst-year target in just one month. The affi liate channel now accounts for around 20% of Harveys’ overall online revenue.
AUCHAN BOOSTS
implementation in addition to her current remit for multichannel and online selling following Andrew Murphy’s move to become director of retail operations and the early retirement of outgoing retail director, Gareth Thomas.
E-COMMERCE INITIATIVES
Auchan, one of the world’s largest retailers, headquartered in Lille, France, has selected Sterling Order Management, part of the Sterling Selling and Fulfi lment Suite, from Sterling Commerce to address its complex customer order management challenges as it revitalises its e-commerce initiatives. Auchan is using Sterling Order Management to create a high-quality and consistent customer experience across all its customer touchpoints, including websites, supermarkets and call centres. Auchan seeks to provide a seamless experience to customers across these complementary channels and develop new cross-channel services such as online marketplaces and click-and-collect services.
“Auchan aims to deliver the highest quality services to its customers, consistent across sales channels,” said Daniel Malouf, chief information offi cer of Auchan. “Sterling Order Management will provide us with a world-class foundation to orchestrate the fulfi lment of goods and services.” Sterling Order Management is designed to improve the cross-channel customer experience by orchestrating the end-to-end customer order management process across all sales and support channels. This increases cross-channel sales, improves responsiveness to customers and enables effi cient use of inventory. Auchan wants the solution to deliver end-to- end visibility across stocks of goods and capacity for service delivery and synchronise operations in each channel. Through a unique basket, Auchan’s customers will be able to research, buy, ship and return anywhere.
◆ Mypure.co.uk, an online retailer specialising in cosmetics, toiletries and home cleaning products made from natural and organic ingredients, has seen a 12% increase in the clickthrough rates of its
online shopping transactions, thanks to improved customer service supported by the feedback service from customer feedback software provider, eKomi.
MARCH/APRIL 2010 RETAIL TECHNOLOGY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40