Park News
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ParkHoppin’
with Paul Ruben
Year to Volunteer
Recently I was at Florida's Walt Disney World as the Disney launched a promotion to celebrate the spirit of volunteer service called Give a Day, Get a Disney Day. The aim is to inspire families to volunteer in their communities by rewarding them with a free one-day admission to a Disney park in the United States. Within 10 weeks Disney had reached its goal of inspiring one million people to give back to their communities. It was a great idea from a company with a social conscience. Good for Disney. As part of the kick-off event, Walt Disney World Resort unveiled a mammoth structure of canned goods, a can-ucopia of food that was subsequently donated to food banks in Orlando, Miami and Atlanta. Pictured behind me with a larger-than-life Goofy, Mickey Mouse, Donald Duck and Pluto, the sculpture was made out of 115,527 cans. Goofy’s trademark hat consisted of cans of breadcrumbs, for instance. Mickey’s famous head was shaped from cans of black olives and cans of sliced pineapple made up Pluto’s eyes. Last year, Disney offered free admission to those celebrating special moments such as birthdays as part of the What Will You Celebrate promotion. This was something of a landmark event for Disney, and very popular for those families whose members had all been born on the same day. But how many families like that do you know? This year's promotion, thoughtfully, rewards those who were helpful and therefore deserving of free park admission. Unlike me, who is welcomed simply because of my charming(?) personality. At the Year to Volunteer launch, we were given the opportunity to plant small trees in pots for re-planting in nearby communities. Now when it comes to gardening, I'm strictly an amateur. But remember, Noah's Ark was built by amateurs. The Titanic was built by professionals. Putting aside my father's advice ("If it's worth doing it's worth being paid for"), I pitched in although much of what I've planted over the years died quickly. We were given little oak tree saplings. They looked dead already, so what harm could I do? I put one in each pot, covered the roots with dirt, and patted it down. It was almost straight. Do trees have to be planted straight up? Tree planting was fun, but the can sculpture was inspiring. It was so inspiring that when I returned home I decided to see what I could make with the cans in our pantry. It was like making a Lego sculpture with juice cans. I did my best, but I was never very good with Lego bricks either. When I was done I did not take a photo. I was told it looked like a giant social disease.
Ferrari World
Abu Dhabi park on track for opening
Set to open in Abu Dhabi during the second half of 2010, Ferrari World will be the world’s largest indoor theme park, and the first dedicated to the famous Italian motoring marque. Here Ferrari friends and fans will be offered an “intense multi- sensory experience” with over 20 rides and attractions.
The venue’s iconic sleek red roof (pictured below), designed by the architects Benoy, was inspired by the classic double curve profile of the Ferrari GT body and spans 200,000 square metres. In the centre is a glass funnel with a shot and drop tower ride. The park, designed by Jack Rouse Associates, also features two rollercoasters, by Intamin and Maurer Söhne, including a potentially record-breaking 200km/hFormula
BALPPA urges politicians to Take Tourism Seriously
Members of BALPPA, the British Association of Leisure Parks, Piers and Attractions, gathered in London on March 15 for their annual general meeting, followed by a parliamentary lunch at the House of Commons. There chairman John Bollom launched the association’s new manifesto, underling the campaign to “Take Tourism Seriously.” Although some of the industry’s requests have fallen on deaf ears in recent years, on this occasion BALPPA received an impressive turnout from politicians of all persuasions, indicative perhaps of the fact that a general election is just months away.
Mauro Ferrari
The president of Italian ride manufacturer Preston & Barbieri, Mauro Ferrari passed away recently at the age of 63. His funeral took place in Reggio Emilia on March 5.
Described as “a valuable employer and a charismatic president of the Fun Italian Export consortium,” Ferrari was also a shy and reserved character, thoughtful of others. Peers also noted his poignant humour: “A bit English but with Italian vivacity.” In Reggio Emilia he presided over a company that is now one of the industry’s largest producers of small to medium size rides and attractions, manufacturing everything from carousels and bumpers cars to newer hits such as the Splash Battle. In recent years Preston & Barbieri acquired the assets of rollercoaster and water ride manufacturer L&T Systems, making it a “one stop shop” for many park operators and travelling showmen. Mauro Ferrari leaves a wife, Ophelia Wong, and three children, Francesco, Francesca and Antonio.
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APRIL 2010
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