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Pirate Invasion!
4D theatre arrives in Land’s End
The English county of Cornwall is well known for its pirating heritage but
now, for the first time ever, visitors to Land’s End can enjoy swashbuckling adventures in 4D form thanks to a Simworx Effects Theatre
and’s End, as the name suggests, is one of the country’s furthest outposts, located at the south western tip of England. Unlike John O’Groats, which sits at the other end of the British Isles in the far north of Scotland, tourists here are catered for by a variety of attractions, operated by Heritage Great Britain (see panel, facing page).
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Unveiled just before Easter with the help of a Captain Jack lookalike, Skull Rock 4D is part of a £600,000 ($915,000/€685,000) investment being this year at the Land’s End site. The 100-seat theatre, which includes a pre-show area, also
Curse of Skull Rock Simworx 4D seating
features extensive theming, with rockwork and sea- faring figures to capture the public’s imagination. The choice of the film Curse of Skull Rock, by Red Star Studio, was an obvious choice for Heritage Great Britain given the Cornwall coast location. The effects theatre replaces Return to the Last Labyrinth, a show dedicated to the heritage of Land’s End but which, after 21 years, was becoming something of a historical exhibit itself. “The team down at Land’s End were enthusiastic about turning the Labyrinth into a 4D attraction,” notes Simworx managing director Terry Monkton.
The 100-seat theatre
22
APRIL 2010
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