Park Profile
www.parkworld-online.com
ABOVE, LEFT TO RIGHT:
SpongBob SquarePants, Rugrats
Reptarmobiles, Flying Dutchman Ghostly Gangplank
Year-Round Operation
Frazier began working in the industry in 1984 as a ride operator at Valleyfair (a Cedar Fair property) in Shakopee, Minnesota. He started at Camp Snoopy in 1992 as an assistant ride supervisor and worked his way up from there.
"At Nickelodeon Universe we operate differently than most amusement parks," he clarifies. “In addition to overseeing the day to day running of the amusement park, the operations department, under my direction, oversees the guest service and housekeeping departments throughout the mall as well as the operation of Theatres at Mall of America and Moose Mountain Adventure Golf. This works well because we are able to consolidate staff and have one centralised scheduling office. We have about 400 full-time employees throughout the mall and between 600 to 700 seasonal."
Universe of rides
Although there are Nickelodeon “lands” in other parks, in America, Germany and Australia, Nickelodeon is the only park dedicated entirely to the children's TV network. Accordingly, most of its ride and attractions are inspired by “Nick” characters or licensed properties, and several of them were new when the rethemed park opened in 2008. The full selection is included below.
THRILL RIDES
Avatar Airbender (Intamin Half Pipe) SpongeBob SquarePants Rock Bottom Plunge (Gerstlauer EuroFighter) Fairly Odd Coaster (Gerstlauer spinning coaster)
Brain Surge: new for 2010
The indoor park operates every day except Christmas day. High season is during the summer months, spring break, and other school holidays periods. Since it is an un-gated park, it is difficult to know exactly how many people visit throughout the year. However, it is estimated that 40 million people visit the Mall of America every year, and that around a quarter of those come through Nickelodeon Universe at some point during their mall. Over eight million rides were provided in 2009.
"Over the past few years group sales have made up about 7% of our overall business," Frazier concludes. “We are the largest indoor amusement park in the country and the only all-Nick theme park in the world.”
www.nickelodeonuniverse.com
Pepsi Orange Streak (Zierer coaster) Jimmy Neutron's Atomic Collider (Zierer Hexentanz) Splat-O-Sphere (Moser tower ride) Tak Attack (Zamperla Rotoshake) Danny Phantom Ghost Zone (Chance Falling Star)
FAMILY RIDES Log Chute (OD Hopkins)
BrainSurge (Chance Morgan Unicoaster) El Circulo del Cielo (Chance Ferris Wheel) Carousel (Chance) Backyardigans Swing-Around (Zierer Wave Swinger) Balloon Race (Morgan)
Naked Brothers Crazy Cars (Majestic bumper cars) Ghost Busters (Sally Corp dark ride) Flying Dutchman Ghostly Gangplank (Ropes Courses Inc)
JUNIOR RIDES Back of the Barnyard Hayride (Zamperla Dragon Coaster)
Diego's Rescue Rider Zamperla Crazy Bus) Swiper's Sweeper (Zamperla Speedway) Big Rigs (Zamperla Convoy) La Adventura de Azul (Zamperla train ride) Blue's Skidoo (Visa International Dog Jet) Wonder Pets Flyboat (S&S Froghopper) Rugrats Reptarmobiles (IE Park mini bumper cars) Pineapple Poppers (Cutting Edge Bounce House)
Also featured at Nickelodeon Universe are the Butterfly Bay Aviary, midway games and an arcade.
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APRIL 2010
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