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“The potential to promote each season with a new feature film, and thereby launch a new attraction each year, was very appealing to them.” “It has taken five months of hard work, but we were delighted to open the theatre on schedule,” confirms Land’s End general manager, David Bryan. “All the guys from Simworx have been fantastic in terms of commitment and hard work.” The 12-minute Skull Rock production takes audiences on a fun, humorous pirate voyage as cabin girl Jill Hopkins fights against the tyrannical Captain Scabb in pursuit of the legendary lost treasure of Skull Rock. Effects include seat movement, vibration, leg ticklers, air blasts and water sprays. Added in-theatre effects include special effects lighting, wind, bubbles, aroma and low smoke.
According to Bryans, “the bit that gets the biggest reaction is where the skull from Skull Rock comes on screen for the first time. The reaction from the crowd and the seat movement attached to it is just unbelievable!”
The theatre’s grandstand seating includes LED stair lights, carpeted floors and brushed aluminium handrails. Each seat is finished in black with a red headrest, and there are four seats at the front with wheelchair access. The very latest high definition Christie projectors are used, together with surround sound, a 3D screen and a show control system incorporating CCTV cameras.
It is this package – together with the added theming – that leads Monkton to make the modest claim, “I believe this is the finest 4D attraction in the UK.” “We are very pleased with the response to the cinema so far,” adds Bryans. “It appeals to children and adults alike, and gives us another all-weather family attraction. We’re confident that it will have a positive impact on visitor numbers this season.” Certainly the schoolchildren invited to watch Skull
Rock during the launch event were enthusiastic. Asked for his thoughts about the effects theatre shortly after opening, one young audience member replied: “I have been to one in America, but I preferred this one!” Praise indeed.
See an exclusive video about Land’s End’s 4D experience by reading the digital version of this magazine at www.parkworld-online.com
Some of the additional in-theatre theming
Heritage Attractions
Heritage Great Britain operates attractions at half a dozen British tourist destinations, including John O’Groats and Land’s End. It also runs the Lightwater Valley amusement park in North Yorkshire. Visitors making the trip to Land’s End are greeted by a variety of attractions. The End to End Story offers free admission and is devoted to those who have made the journey south from John O’Groats to Land’s End, or vice versa. Guests can also visit Greeb Farm and additional exhibitions dedicated to the efforts of the Air Sea Rescue service and the BBC TV shows Coast and Dr Who. Prices
vary from £2 to £3 ($3.00-$4.50/€2.25- €3.40) for children and £3 to £4 ($4.50-
APRIL 2010
$6.00/€3.40-€4.50) for adults. The Skull Rock 4D experience costs £3 for children and £4 for adults and lasts around 12 minutes. A family saver ticket allows two adults and two children admission to all five attractions for £25 ($37.90/€28.35). Visitors to the area can also stock up on souvenirs from West Country Shopping Village, enjoy a drink inside the First & Last Inn, or perhaps stay the night at the Land’s End Hotel. The Land’s End site is one of the top tourist destinations in the South West of England, attracting over 400,000 visitors a year. In 2009 it posted a 15% increase in visitors, and now Heritage Great Britain hopes for even greater numbers thanks to the addition of Skull Rock 4D.
www.heritagegb.co.uk www.landsend-landmark.co.uk
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