Issue 13
The magazine for everyone at Virgin
Cover : Issue 13 : Roger 1
10/11/08 12:26:17
Roger is our quarterly staff magazine that reaches all staff
worldwide. It’
of the business. It’
s a great way of keeping up to date with what’
s an informative, entertaining and inclusive piece of communication, a reminder to each reader that they’
re an important part
s going on in other
Virgin companies and helps us keep that Virgin family feel; it informs staff about new exciting projects and expansions within the group; events and launches that have taken place and also features fun and interesting articles on individual staff and
companies. It emphasises a shared attitude, culture and history across
what has
ROGER
Issue 16
The magazine for everyone at Virgin
RICHARD STRIKES A POSE
become a hugely diverse group of companies.
V FESTIVALS
Roger Magazines
FOR ALL THIS AND MORE VISIT VIRGIN.COM
Cover : roger : Roger 1 16/9/09 15:12:27
BACKSTAGE AT THE
PERSONALITY QUIZ!
TAKE OUR
WIN SOME UNUSUAL
DESIGNER GEAR
OUR CUSTOMERS
Virgin is a consumer champion, and to ensure that we have great customer services, it is critical that we have competent and passionate staff that care about great customer service. We also make sure that we listen to our customers, engage with them and think like they do. When we design our services and products we create them from the customer’s viewpoint ensuring that they are both flexible and accommodating. Our service principles are to:
• always design things expecting the best of our customers and employees
• build robust processes, but be prepared to flex them when things go wrong
• treat each customer as an individual - not decide outcomes based on ‘look up tables’
• respect suppliers, consumers and the environment in our dealings.
Virgin has a clear mission when it comes to its customers.
The genesis of every Virgin company can be boiled down to this:
There is a market where consumers aren’t getting a good deal, nor are they getting much choice. Virgin senses their frustration and steps in, in effect answering an unspoken “calling” from the consumers to intervene. Virgin breaks with convention and backs up the challenge with an alternative, tangible Virgin solution.
The result?
Virgin is clearly identifiable as offering another way - a better way. Virgin inspires consumers by having the guts to fight their corner.
73
WATCHING THE A-TEAM OR DALLAS?
ROGER
Issue 14
The magazine for everyone at Virgin
MAKING A MIX TAPE? USING UP-TO-THE-MINUTE TECHNOLOGY?
SPORTING KNITWEAR AT ITS BEST?
KICKING BACK IN FETCHING LACE UPS?
What were you up to in 1984?
Cover : 14 : Roger 1 10/3/09 13:00:29
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