Virgin Life Care team planted a vegetable garden at a school in a very poor area to help provide nutritious meals for the kids
Sow-A-Seed turns vacant pieces of land into thriving veggie gardens and involves the community in caring for its garden and educates the people about basic nutrition. The Virgin Life Care staff have been actively involved in planting the gardens and their sponsorship buys compost, seeds and gardening equipment.
Virgin Spa Therapists - South Africa Virgin Active club in Chigwell UK
• Virgin Active UK has also donated equipment from two of its clubs to refurbish a community gym run by KidsCo
• Virgin Active South Africa donated 146 pieces of gym equipment in 2008 and 515 pieces in 2009 to correctional centres, drug and alcohol rehab centres, old age homes, schools and township gyms and has plans to open clubs in the townships
• Virgin Active in South Africa also works closely with Virgin Unite to support the Branson School of Entrepreneurship (BSoE) (for more information on the BSoE go to page 75)
• Virgin Active Australia is working with a local Youth Support Network to fit out a mini gym, provide regular personal trainer visits to set fitness goals and encourage young people in the community, with a view to creating longer- term employment opportunities in Active clubs
• Virgin Life Care, with Virgin Unite, has partnered the Heart and Stroke Foundation in a project called Sow-A-Seed to provide people in townships with the tools they need to create more nutritious meals .
Virgin Spa
Virgin Spa in South Africa has embraced the African spirit of ubuntu – good neighbourliness and respect for those it lives and works among. It has worked hard to ensure it has a positive impact on local communities by carrying out the following initiatives:
• employing women from disadvantaged communities with plans to establish an in-house academy to train disadvantaged youngsters as spa therapists
• buying galvanised iron buckets and foot bowls, used in treatments, from Zimbabwean street traders
• using local indigenous ingredients in its
products wherever possible.
11. Avert (http://www.avert.org/ safricastats.htm)
Virgin Active South Africa has supported the BSoE with: • guest lectures • mentoring • its MD sits on its board • fundraising events and competitions
• strategy workshops
For Virgin Active South Africa there is the added challenge
of its employees’ health and wellbeing, since HIV/AIDS is such a major concern. It is by far the biggest health issue
in South Africa with a prevalence rate of around 28% of the population11 . Since 2005 Active South Africa has run
the Direct AIDS Intervention programme for its employees, which offers a broad range of services including HIV/ AIDS awareness training and education, voluntary counselling and testing, clinical management of HIV/AIDS, 24 hour telephone counselling and home delivery of medication. It is run by a professional team of registered medical practitioners, specialist physicians, nurses, clinical psychologists, psychiatrists and social workers.
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