The carbon footprint of a day out

Environmental impacts are a priority for Virgin Experience Days since one of its best selling gifts is a carbon- intensive driving experience. However it is also currently working with a number of suppliers who offer sustainable experiences. For Balloon Flights, all customers have to travel to the launch sites which are usually in rural areas and only accessible by car, thereby contributing to the overall carbon footprint of the experience.

Since Virgin Balloon Flights and Virgin Experience Days offer intangible gifts it’s important for them to create perceived value by sending gift vouchers and information packs to customers prior to their experience, which can often involve unnecessary amounts of packaging. Balloon

Flights has introduced 100% recycled and recyclable paper for all its tickets and brochures and Virgin Experience Days is developing recyclable packaging.

Last year Balloon Flights donated £1 to The Forest Trust for every tonne of carbon produced during the experience, which was given to support projects conserving rainforests and ensuring long-term sustainable forestry management to maximise value to people, wildlife and the environment. Balloon Flights has taken this one step further by launching a range of designer clothes and bags called Bon Voyage! made out of recycled balloon envelopes with the sustainable products and services company Worn Again, which gives a percentage of its profits to the sustainable lifestyles charity Anti-Apathy .

Worn Again have so far recycled two balloons into 500 bags & jackets.

A Worn Again Virgin balloon jacket in full flight!

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