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64
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MEDIA FOCUS Augmented Reality www.opp.org.uk
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FEBRUARY 2010
WORDS
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Alex Evans
Y
INDUSTR
PEOPLE
TION
DESTINA
BUSINESS
Keep it real
New iPhone and Android applications are opening up a virtual world of opportunities
while the Layar app allows idealista.it’s
for agents and property portals – but how realistic should their expectations be?
users to expand the radius from 4km to
25km. Meilleursagents.com released an
app that displays the price per square
Back in 2006, OPP highlighted At this moment the only platform that has impact on real estate meter of every property in Paris.
OPER
the success of a broker selling sales is the iphone. All property portals over the world are So why is this interesting? Because
VEL
‘virtual realty’ in the cyber pushing their app in order to be able to see something in return a) users can connect to realtors and b)
world of Second Life – with language from their investment in the app. Layar is now available worldwide from
DE
teacher Ailin Graef (AKA avatar Anshe Jeroen Wilhelm, Funda.nl the iTunes store.
Chung) making her fi rst virtual million To date, funda.nl has been the world-
buying, developing and selling virtual as possible, it combines a real world search application back in August, and leading example, according to Layar; so
real estate. In 2007, Coldwell Banker view with CGI – and it’s already helping has now been adopted by property what has it learned from the experience
got in on the act when it opened its people to sell ‘real’ real estate. portals all over the world so users can thus far? “AR is still very young and it’s
fi rst virtual sales offi ce in Second Life - see listings wherever they point their still hard for consumers to understand
having bought extensive tracts of land Early adopters phone. These include Swedish portal what it is,” says funda.nl’s Marketing
TING
on its central mainland and sub- An application called Layar means booli.se, Dutch portal funda.nl, Italy’s Director, Jeroen Wilhelm. “We are very
dividing it into 520 individual homes that those with an iPhone or Google idealista.it, Portugal’s casa.sapo.pt, realistic about AR at this point, but we
(selling half and renting half). Android phone can scan the landscape meilleursagents.com in France as well do believe it has potential. It just needs
ARKE
M
The line between fantasy and reality through the camera and listing icons as trulia.com and forrent.com in the US. the attention of the big businesses to
has been blurred even more with will hover above relevant properties. Apartment search site forrent. push it further.”
the advent of so-called ‘Augmented CGI fans Coldwell Banker Real Estate com allows users to view all available Initially joining the Layar project for
Reality’ (AR) applications. Put as simply launched its international home apartments within a 10-mile radius PR reasons and learn more about the
FEB10_OPP_MAG.indd 64 28/01/2010 15:23
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