This page contains a Flash digital edition of a book.
Stephen Harris & 0044 (0)208 439 9572 8
2010 starts with European
fractional sales ‘surge’
Europe’s fractional market has seen are expecting prices to be driven up as
a sales ‘surge’ in relative terms as a the world comes out of the downturn.”
growing number of companies report These successes follow the well-
strong figures for the end of 2009. publicised sale of all 43 fractional units
Fractional consultancy The Best at a Seasons Holidays resort in Spain to
Group has recorded £2 million worth timeshare owners in November 2009.
of sales through 25 transactions across “The key to success is in mixed-use
Europe since the start of November. resorts,” said Robin Mills, independent
Portuguese mixed-use developer consultant and chairman of the Resort
Pestana has seen transactions increase Developers’ Organisation (RDO)
on 2008 and 2007 thanks to its communications council. “If buyers
fractional finance. aren’t comfortable with what you On the rise
Pestana’s fractional sales in Portugal have improved on 2008 and 2007
There has also been growth in first offer then you can show them
the top-end market, according to something else.” ownership programme. still getting a number of enquiries
consultancy Kempf International,   “To be honest, fractional sales have but conversions have been very quiet
which has seen sales increase across Split views on fractional been an absolute fiasco for us,” director in the last year,” said Nikki Dale, sales
a number of private residence clubs in However, some developers have seen general Javier Ballester told OPP. “We and marketing manager for Oceanico,
Italy. their experiments with fractional have abandoned completely the idea which cut prices on its Prestige
“What has made completions falter, with sales instead coming from of selling fractional and we are now Residence Club properties for a limited
accelerate is a sense that the properties investors and bargain hunters. concentrating on the traditional way time last autumn. “There are a lot of
could become more expensive in six Taylor Woodrow de Espana has seen of selling.” people out there still not in a position
months,” Best Group CEO Brad Lincoln whole ownership sales to UK buyers Higher prices in Portugal should to part with their money.”
(pictured) told OPP. “People are seeing increase over the last three months, support fractional sales, but it’s been a
fractional finance coming through and but has had no success with its shared tough year for many developers. “We’re Fractional sales focus: pp53-56
Work begins on Nick Faldo golf
course as hotel hits sales targets
Work has begun on a Nick Faldo- the company because of the positive
designed golf course in Madeira reaction from investors,” marketing
after successful sales of the attached manager John Ward told OPP.
fractional hotel development. Fractional property is viewed by the
UK-based developer and investment industry as a lifestyle product, but Ward Game on
Morgan Forbes sold enough stock in 2009 to start its third building phase
company Morgan Forbes was able said investors were happy with the idea
to raise prices at the Ponta do Pargo of shared ownership. “We’ve always had five years, he added. “We’ve also had a rental income including the option VEL
development at the end of 2009 after very positive conversations about the good level of customers doing repeat of seven free nights accommodation.
reaching the third stage of sales and fractional model.” business with us, buying more fractions “We’re finding a younger type of
development. Buyers are attracted by the low entry or even a whole room when they realise investor is coming to Madeira, looking
“Sales were consistent last year level of under £18,000 and the expected the potential for more investment.” for a place they can come for an active
and we’re planning on expanding investment return of over 220% over Investors receive 28 nights’ room holiday rather than for retirement.”
Newskys – The Fractional Ownership Portal
Are current discounts enough? ARKE
To list your fractional scheme on for free
as a launch introductory offer contact
FEB10_OPP_MAG.indd 11 28/01/2010 15:19
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68
Produced with Yudu -