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David Lloyd serves in Spain Fine time to launch a
David Lloyd Resorts will bring its
mass-market fractional model to
Spain next month with the launch of
a new development. Desert Springs
new fractional division
Resort in Almeria will offer four-week
shares in apartments and townhouses
Fine & Country (F&C) intends to taboos associated with timeshare here.
located alongside a championship golf become the first international agent The question of how buyers can sell
course from £24,000. The former British
network in Europe to launch a on their fractional property is one of
tennis star’s company launched its
dedicated fractional sales division, the major issues the industry faces
first resorts in November last year and
OPP can reveal. in making shared ownership more
plans to build a network of fractional
developments in locations across the
The company, which has over 350 popular in Europe, where it has yet to
world, including Canada, Thailand,
licensed affiliates across the UK, as enter the mainstream.
Barbados, Cyprus and Turkey. By well as in Europe, the Middle East
offering a small fraction at a low-entry
and Africa, hopes to sell fractional Raising profile Expansion plans
Fine & Country will
point, the company hopes to target a
property through its individual offices, Although F&C’s plans are still in the open offices in five locations this year
wider audience than traditional whole
supported by a central department. early stages of development, the
ownership golf resorts.
Having a network of branches support of a major international agent Portugal, Spain and Russia are due to
B&BW shares on home ground
dealing with fractional would make network could substantially raise follow later this year. The firm will also
UK-based developer Barrasford & resales easier and so encourage fractional’s profile among European launch its first branch in the Far East
Bird Worldwide is looking at new UK
consumers to buy into shared buyers. with an office in Thailand in February.
projects after attracting foreign buyers
ownership, F&C’s head of international, Combellack added: “We’ll be looking “We’re keen on developing further
to its first fractional development
in the country. The company has
Richard Combellack, told OPP. for the right partners to work with in the Middle East, Russia and
made several sales since the launch
“We want to educate every one of this year, but we’ll only be looking for India, where we already have a lot
of Tregrena Barns in Cornwall and
our offices on what fractional is and developers that sell whole ownership of customers through our existing
received enquiries from European how it works,” he said. “No mainstream as well as fractional properties.” offices,” said Combellack. “The US is
buyers and British ex-pats in Hong
agent has yet done this in Europe, F&C has just opened its first affiliate also our next big challenge.”
Kong, as well as UK buyers. MD Robin
possibly because of some of the office in Madeira and branches in Distribution networks: pp49-51
Barrasford told OPP that the developer
was also planning to launch new
projects in France, Malaysia and Greece
later this year. “Sales have been steady
at our Halcyon Hills resort in Greece,”
he said. “We’ve sold out all our initial
fractions and now released new ones.” Fractional Life
Caribbean lures more yanks
Shared ownership buyers in the US
launches first
are showing an increasing interest in
the Caribbean, according to exchange
firm Interval International. Bookings for
USA summit Moving on | Fractional Life hopes to help developers moving into fractional in the US
its affiliated resorts in the Caribbean
increased by 9% from January to
Media company Fractional Life is to has run annually since 2007 and last welcoming speakers and delegates
November 2009 compared to the same
period in the previous year. Almost
hold its first North American shared year attracted over 200 delegates. from around the world,” said Tracey
80% of those interested in vacation
ownership industry conference in “Despite current market conditions, Carter, Fractional Life’s conference and
ownership said they wanted to holiday 2010. leading American fractional industry event manager.
in the region, according to the Future
The Fractional Summit USA will professionals have requested us to The 2010 European summit, due
Timeshare Buyers: 2009 Market Profile.
take place in Miami, Florida, from launch a conference in the United to take place in London from 18 to
Interval has increased its Caribbean
August 31 to September 1. Fractional States with a similar format to our 19 February, has increased ‘early bird’
presence in the last year with resort
affiliations in the Dominican Republic,
Life hopes the event will build on the European event, and we’re looking ticket sales by over 60% compared to
Aruba, St Lucia and St Maarten.
success of its European summit, which forward to their support and the same period for 2009’s event.
A private residence club in New Mexico, USA, has Scotch whisky brand Johnnie Walker is to sponsor A Bermuda private residence club has reported a
introduced customer finance in response to the this year’s Fractional Life Summit in London. The slight sales recovery in 2009. Tucker’s Point Club
economic downturn. The Residence Club at El industry conference, which takes place from 18-19 announced buyers were returning to the market
Corazon de Santa Fe is offering customers finance for February, will include a networking cocktail reception following a dry spell that began in October 2008,
its one-eighth shares, which start at $130,000 for a and a whisky tasting session hosted by the brand, when “serious economic conditions” began affecting
two-bedroom residence. as well as its regular seminars and panel discussions. local tourism and the Club itself.
FEB10_OPP_MAG.indd 12 28/01/2010 15:19
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