This page contains a Flash digital edition of a book.
FEBRUARY 2010
|
www.opp.org.uk
Contents
|
3
Contents
INDUSTRY
4 BUYER NEWS
Exodus of UK wealthy as they flee tax increases
INDUSTR
6 INDUSTRY NEWS
ON THE RECORD THIS MONTH...
Govt confirms Cyprus meltdown, while Turkey rises
11 FRACTIONAL NEWS
Y
“Key developers in the Portuguese property market need to
2010 starts with European fractional sales ‘surge’
come together in an association, pool their limited marketing
14 DEVELOPER NEWS
funds, and develop effective strategies for promoting to and Montenegro approves €350M resort after 2yr wait
educating Germans, French, Austrians, Swiss and more.”
PORTUGAL IN FOCUS: 33-36
PEOPLE
22 READERS’ LETTERS
“We’re definitely seeing a better response from PR on a global PEOPLE
24 MOVERS & SHAKERS
scale. A creative editorial programme, working closely with
journalists is very effective as part of an integrated approach.” 26 AGENT Q&A: STUART LAW, ASSETZ
OPP ROUNDTABLE ON MEDIA NEGOTIATION: 59-61
28 MARKET SNAPSHOT: MALTA
30 PROPERTY PEOPLE: CLAUDE ATTALA,
NORTHCOURSE LEISURE REAL ESTATE
SOLUTIONS
DESTINATION
DESTINA
33 PRICED OUT OF THE MARKET?
A reluctance to discount has cost Portugal’s
developers – large and small – over the last year;
but is price the only barrier to sales – and what are
its prospects for 2010?
TION
PAYING THE PRICE
39 ON YOUR MARKS
The race to break into the German buyer market
Portugal offers today’s international buyers everything they are looking for –
has already begun – but are they really the saviours
low density construction, quality property, and a wealth of experiences - but
of Europe’s overseas home market? OPP investigates
not the prices they’e willing to pay. With it’s main rival Spain competing on
price, and winning in some areas, OPP asks whether discounts are really the
answer to increased sales in 2010 (pages 33-36).
BUSINESS
42 TOUR DE FORCE
Inspection trips and tours, fly & buy packages and
BUSINESS
MARKET SNAPSHOT PROPERTY PEOPLE: CLAUDE ATTALA,
‘try before you buy’ schemes are all helping to sell
NORTHCOURSE ADVISORY SOLUTIONS
second homes – but how should they be run?
46 SALES ASSET
Impressing judges in the OPP Best Innovation
category, Assetz’ MyPortfolio software reassures
investors and IFAs, and contributes to a more
positive perception of overseas property investment
DEVELOPER
49 THE PERFECT MATCH DE
The first in a series of OPP guides to building
28
|
An island of only 400,000 people saw around 1.13m effective distribution offers insights on how to
VEL
tourists last year - and a lot of them bought homes
make product appealing to international buyers
and engage the agents who will sell to them
OPER
INSPECTION TRIPS
53 A PIECE OF THE ACTION
30
|
OPP International Executive Panelist Claude talks
Developers have bought into fractional, and agents
are slowly coming on board but are sales being
about destination branding and fractional in Europe
made? OPP decided to find out
ROUNDTABLE: MEDIA NEGOTIATION
MARKETING
59 THE NEW RULES
M
A panel of specialists share their experiences in
ARKE
today’s property media landscape – and offer
some advice on how best to approach it
64 KEEP IT REAL
TING
New iPhone and Android applications are opening
up a virtual world of opportunities for agents and
property portals – but how realistic should their
expectations be?
42
|
Some developers are seeing a success rate of over 59
|
The recession has changed the rules for media
90% from inspection trips - so how do they do it? negotiation - how can property firms take advantage?
FEB10_OPP_MAG.indd 3 28/01/2010 15:18
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68
Produced with Yudu - www.yudu.com