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46
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OPP INDUSTRY AWARDS: - Best Innovation www.opp.org.uk
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FEBRUARY 2010
Y
INDUSTR
PEOPLE
Sales asset
TION
A sales tool that reassures investors and IFAs, and contributes to a more
positive perception of overseas property investment, impressed OPP’s
judging panel
DESTINA
Convincing a potential buyer Reassuring projections their rental and sale prices should be quickly replicating it for a large number
of the investment potential of a The OPP judges were particularly and even access websites where they of properties.
property is harder than it’s ever impressed by the fact that the can advertise the property without Once they’re with a client, they can
been, but Assetz’ innovative online software’s projections can include having to re-input their data. also demonstrate potential growth,
software makes calculating how much negative economic circumstances, The scope of the data produced helping customers to understand the
BUSINESS
money an investor stands to earn that making it more realistic for investors also caught the judges’ attention. “This long-term investment process as well
bit easier. in the current economic climate. off ers a range of data to all sectors of as highlighting the advantages of a
‘My Portfolio’ was created by the “Clearly an innovation in the property the property market, from agents and particular property. They can even
UK-based real estate investment fi rm industry and one that doesn’t rely on developers to individual investors,” leave the investor to use the software
to help property professionals produce assumptions on house price growth,” remarked one, while another said: “It’s on their own, making the customer
an investor’s ideal portfolio. Agents and one judge remarked, while another on the scale of info known in domestic feel more comfortable because
IFAs can use it to analyse the potential praised it as “a straightforward tool to markets to IFAs, agents and the like, they’ve been able to reach their own
returns and benefi ts of a new deal; but use.”
OPER
clients who want to number crunch for A user-friendly interface, complete This model is particularly helpful for the IFA community who
VEL
themselves can also use it to examine with a help function, allows property use similar risk-analysis models to assist clients investing in
a property as part of their current professionals and investors to input other fi nancial assets.
DE
portfolio and even manage those all the relevant data. The software can
properties on a day-to-day basis. then produce analytic reports, charts
Targeted at any buyer, from and tables that consider tax, infl ation, and it’s good to see this available for conclusions without a high-pressure
professional landlords to lifestyle interest rates and property values to the international market.” sale.
purchasers, it can help them identify show the investment‘s potential profi t For lifestyle buyers, the software
any weaknesses in their current and growth. Making sales allows agents to demonstrate that a
portfolio, set goals for their investment By building a virtual portfolio, the A key aspect of the Innovation Award holiday home can also make a good
TING
and work out how to meet those aims. programme can also calculate when criteria is how it helps property investment. “This could be the icing on
It can also be tailored to an individual and how an investor can retire on their professionals to actually sell, so the cake for the potential client and,
ARKE
investor’s personality, leaving cautious desired income. The latest phase allows how useful is such a tool? Firstly, the therefore, close the deal,” says Assetz
M
buyers free to calculate a worst-case investors to manage mortgage deals, programme’s ability to produce graphs chief executive Stuart Law.
scenario of no rental or price growth insurance policies and even regulatory and tables is particularly helpful for
along with high infl ation and base-rate requirements such as environmental enhancing an agent’s marketing Property partnerships
changes. certifi cates. Users can work out what material, providing better data and Because the software includes links to
FEB10_OPP_MAG.indd 46 28/01/2010 15:21
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