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| International Property Reporter | Stephen Harris & 0044 (0)208 439 9572 8
Property fi rms ramp up social media ... but not for sales
NAR hopes to translate sales INDUSTR
The National Association of Realtors
The number of overseas agents and speculating on service charges,
(NAR) plans to introduce translation
tools to its new US property database
developers using social media has seen completion dates, changes to the layout
to make working with foreign buyers
a big increase over the last year, but of the development and so on, and not
easier. The Real Property Resource
those who have found it a successful always drawing the right conclusions,”
LLC (RPR) has begun talks with online
marketing tool say it’s not yet about said Frank Camilleri, director and translation companies about introduc-
generating sales. partner of Signature International. “Now
ing the service. Although no timeframe
Property fi rms have followed the I am able to give them succinct answers
has yet been decided for launching the
translation tools, the meetings have
explosion in popularity of websites such in days, if not hours.”
been described as “very positive.” The
as Facebook and Twitter with pages of
database is the fi rst of its kind and is
their own, using them to promote their Cost-eff ective marketing
due to launch in the second quarter of PEOPLE
brand and build relationships with Twitter has also become a cost-eff ective 2010. It will provide NAR members with
potential and existing customers, as well marketing tool for many property fi rms. Communication tool
Signature’s direc-
a variety of data and reports on every
as directly advertise stock. Agents such as Brazilian agent UV10, tor has joined a buyers’ Facebook group
property in the US.
One Turkish developer recently UK-based Property Venture, Girasol
Brits brave snow for show
joined a Facebook group set up by Homes and The French Property Agents “I can’t say we’ve had a dozen sales as
The fi rst UK property show of the year
buyers at its Horizon Sky resort near (FPA) use the site to advertise articles on a result but it has produced an increase
drew determined buyers last month,
Bodrum, in order to improve aftersales their websites, as well as linking to other in our web traffi c,” said FPA’s sales and despite poor weather conditions.
communication. “Our buyers were items to catch people’s attention. marketing manager Alistair Lockhart.
Travel and property exhibitors at The
France Show at Earl’s Court, London,
reported a busy show on Saturday 9
January despite the total number of
visitors expected to be around half of
OPP to launch data exchange
Harlequin last year’s fi gure. “Generally the quality
of buyers was better than at other
shows and a lot of people were going
In response to growing demand for
on visits in January and February,” said
Chris Bishop, managing director of
more qualifi ed partner and buyer data,
an apology agent Latitudes. “I was quite surprised
OPP Media Ltd is to launch a new data
at how far people had come – Birming-
exchange service for international In an article entitled “Property
ham, the north of England and even
property professionals. fi rms are ‘scared to face critics’”, from Ireland,” said Janine Zdziebczok of
Designed purely as a match-making which appeared in the December
Calvados Property Finders.
service for OPP subscribers, the Data issue of OPP, we wrongly claimed
Irish Pole position
Exchange will allow those signed up that Harlequin Property’s silence,
A new Polish property portal is hoping
to sell or buy data outright (in multiple in respect of claims made about
to launch an international section
languages), rent for single use or the company in the Observer
following enquiries about overseas
on a multi-use basis, and with some newspaper, was damning. We can homes. was launched earlier
available on a fee or commission basis. Exchange network
OPP’s service will however confi rm that not only did
this week by the owners of Irish site
The service is free to database holders allow access to company databases Harlequin seek to openly address, showcasing around 60,000
properties across Poland. “We will
while database seekers will pay £45 for the issues raised by the newspaper
probably be considering launching an
each successful match. “This new service is not only an prior to publication, but also that
overseas section because we’ve already
excellent solution for both, but it’s the newspaper has now retracted
had a lot of people asking about
Adding value another way for OPP to add greater the story, which should never have overseas property since we launched,”
“There are global real estate value for its growing community of been published, and published an’s project manager, Judyta Hol-
professionals with good databases paying subscribers. With the cost of unreserved apology to the company.
ubowicz, told OPP. The Polish market
is approximately ten times larger than
they can better commercialise and subscription to OPP as low as £71.50 for We take the opportunity to do
the Irish market and the market for
others who need better data to make the entire year, this is a major benefi t in likewise and apologise to Harlequin
online advertising in Poland doubles
sales in such a tough market,” said addition to 12 issues of the industry’s for any damage caused to them by
in size every 12 months, according to
Xavier Wiggins, CEO of OPP Media Ltd. ‘must read’ magazine.” our piece. Daft Media.
Property lead generators Lead Galaxy have opened Almost 90% of Germans looking for property online AIPP plans to promote its 2010 awards to consumers ARKE
a dedicated contact centre in London to help deal use, according to German by revealing the winners at UK exhibition A Place
with the growing demand for telephone-qualifi ed internet research company Hamburg Fittkau & Maass in the Sun Live. The Association of International
leads. The company is attempting to spend more Consulting. Research showed that around 70% of Property Professionals will present eleven awards for
time verifying potential customers’ contact details Germans with internet access use property portals to customer service at the London consumer show at
and property requirements. fi nd their next home. Earls Court on Friday 26 March 2010.
FEB10_OPP_MAG.indd 21 28/01/2010 15:19
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