sport performance
Registration for the entire Art and Science of Triathlon International Coaching
Symposium can be found at:
http://bit.ly/5ryUwN
One phone call from cancer survivor Lance Armstrong in 1998 changed everything
for Johan Bruyneel. The recently retired Belgian cyclist, who won two stages in
the Tour de France and wore the coveted Yellow Jersey, accepted the job as Sports
Director for the little American team of US Postal Service. Not knowing much about
the job, the tireless Bruyneel went to work – believing that he first could succeed
in the job and then coming up with the ultimate plan for success, which included
Lance Armstrong winning the Tour de France. The biggest challenge may have been
getting Lance Armstrong himself to believe in that plan! As he told Lance in 1998 –
“We Might as Well Win,” which has since become the title of Bruyneel’s debut book,
documenting the philosophy behind the most successful coach in cycling history.
Over 10 years since that initial phone call, Bruyneel has amassed a most
impressive palmares – capturing nine Tours de France and a total of 13 Grand Tours.
Bruyneel has developed champions from talented cyclists and has been widely
successful for getting a group of 60 people to buy into one common goal for the good
of the team. In 2010, Bruyneel will take his winning philosophy to Lance Armstrong’s
newly formed RadioShack Cycling Team, in hopes of continuing the dynasty, which he
meticulously formed during his management years at USPS, Discovery Channel and
most recently Astana.
Bruyneel is also actively involved in other aspects of cycling. He sits on the
Board of World Bicycle Relief, which serves to give back to the less fortunate who
rely on the bicycle for basic transportation needs. He has traveled as far as China to
share his coaching philosophy at a Nike sponsored event to educate Chinese cycling
coaches prior to the Beijing Olympics. The business world has also been enthralled
by his leadership abilities; speaking at Fortune 500 companies, including Google,
Starbucks and Nike. Bruyneel has been honored at the Australia’s Legends Dinner for
outstanding accomplishments in pro-cycling and recently was awarded the Flanders-
America Award for influential relations between the USA and his home-region of
Flanders. But out of all his numerous achievements, his greatest prize possessions
remain his children Victoria and baby Christian.
To learn more about Johan Bruyneel, please visit
JohanBruyneel.com
USATTriWinter10pgs3-51.indd 31 12/9/09 12:25:45 PM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140