general news
NEw look for a NEw dEcadE
USa
T

riathlon has unveiled
inside refer to USA Triathlon as USAT, those forefront, allows us to easily change to the
a new logo, which
unfamiliar with us don’t. Second, it is other vital disciplines within the multisport
will be rolled out
redundant with USAT on the top and USA lifestyle and includes a nationalistic element
throughout 2010. You will see the new
Triathlon below. So our effort to streamline to support the focus of some of our
logo on our website, in our publications, on
the logo brings USA Triathlon to the members on international competitions.”
merchandise, at our national championships
and more. NEw old
Here are the top reasons for the USA
Triathlon logo redesign, from USA Triathlon
Manager of Creative Services Chris Didario:
1. The USAT nomenclature was
becoming U-SAT instead of USA
Triathlon or USAT. In addition, the
stacked logo was confusing since
it featured the company acronym
“USAT” and the company name “USA
Triathlon.”
2. The look of the logo lacked the
red, white, and blue stars and stripes
which are so emblematic of what
we represent in the domestic and
international markets as a national
governing body.
diScipliNES
“When we reviewed the current logo,
there were two issues that prompted us
to look at alternative designs,” said USA
Triathlon CEO Skip Gilbert. “First, the focal
point of the mark was on an acronym,
not our full name. While all of us on the
USATTriWinter10pgs3-51.indd 18 12/9/09 11:57:28 AM
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