NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
 toPiC oF thE Month
already has 247 viewers (as of 27
th
Aug these appear to be less regular, compared USA, which is quite obvious if we consider Special offer for hotels!
2009). to The Unicus, for example. The main rea- the origin of Twitter. It was recently discovered that the
Two properties from Sopot, Villa Aqua son for this is probably the amount of work Tony Wagner bought two tickets for number of people who want to share their
and Villa Sedan, have 55 and 59 viewers to do at the property, especially during the a JetBlue flight for himself, his wife and their travelling plans on Twitter is increasing. Be-
respectively, which is quite a good result if busy holiday period. We tried to contact two-year daughter. While checking in, he fore, people used Twitter just to communi-
we bear in mind that they only joined Twit- Matejko via Twitter, but unfortunately we noticed there was no possibility for them to cate with their friends but it has since been
ter a month ago. Currently, these viewers have yet to receive a response (at the time sit side by side. Despite numerous, force- realised that Twitter might be a good way
have been using Twitter as an information this issue goes to print). ful requests and several interventions, still to find the best offers. This is made possible
channel for special offers at the hotels or Qubus Hotels also use Twitter to com- nothing could be done. A desperate Tony via the TwiHotel application (www.twiho-
to view the hotel itself, and its location. Of municate, and have been active for just a entered a short post, which sounded more telcom), developed by Infobase. Thanks
note is that Villa Aqua, Villa Sedan and The short time. The first post appeared on 30
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or less like: “Hello@ JetBlue, do you really to this, the tweeple (tweeter + people =
Unicus are managed by the same compa- July and since then we have been able think it is a good idea for a mother with a twitter users) can summarise their question
ny: Dobry Hotel. to read many pieces of interesting infor- two-year old child to be separated from like so: “I am looking for a three-star hotel
‘I decided to use Twitter for a very mation, posted approximately every two her husband? For the whole flight?”. After in Poznań between 15
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and 17
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October
simple reason,’ says Leszek Mięczkowski, days. As of 31st August the profile had four 19 minutes a representative of the airline 2009. Two people. One room.” While track-
Owner of Dobry Hotel. ‘I thought to myself, viewers. contacted Tony (via Twitter), and success- ing Twitter, a hotelier from Poznań has a
if the largest players from the industry have It is hard to know precisely which fully solved the issue. unique opportunity to place an offer di-
already joined, for example Hyatt, Star- method is the most appropriate; if it is bet- Omni Hotels, mentioned above, al- rectly to the customer. This could be the
wood and Marriot, it may just be the right ter to update a Twitter account alone or to ways check the information that is given by most logical advantage, apart from nurtur-
way. Besides, the risk is practically none.’ pass it over to an external partner. It’s worth their guests. Kevin Colon planned to watch ing the brand and creating relations with
He adds that Dobry do not manage Twitter mentioning that it takes approximately 32 the final game of the students’ basketball customers, that the hotel industry stands to
by themselves; they work with an external hours a month to efficiently handle up- league in an Omni Hotel, which he also achieve from this micro-blog.
company which provides services in that dates on Twitter. So, if you decide to do it mentioned on his Twitter profile. As soon Of course, everybody has to make
field and offers the collaboration Dobry by yourself you should be consistent, and as he posted, the message was seen by their own decision: Am I in or not?
requires. aware that someone needs to be assigned Omni’s marketing department and so the While making the final decision, it
‘The figures show that out of the three the duty of updating and posting regularly, hotel prepared a special welcome for the would be wise to repeat the words of Fair-
profiles introduced and serviced for us, with- even in high season. fans by reserving the best place in their bar, monts’ representative: ‘Twitter costs almost
in one month more than 600 people visited Twitter should be taken seriously, so that the guests could watch the game nothing, you can easily learn how to work
our website, which remains the most satis- for example, never leave old pricelists in comfortably, and by treating them to the on it, and it is very fast. Every hotel and
factory result for us,’ added Mięczkowski. view. just as you would your own company first round of beer. While commenting on brand should consider participating on
More than 600 people in one month! website. the whole situation, Kevin stated, ‘From Twitter, because although it is often seen
The situation looks slightly different Does anybody read it? now on, I will be systematically informing as temporary, it is still worth it.’
when it comes to Matejko Hotel, as they The answer is – yes. The examples about my travelling plans.’ He doesn’t think
post updates on Twitter by themselves. The mentioned below are the best proof, and he’ll get surprises all the time – perhaps only
number of incoming posts is inferior and are two situations that took place in the some - but thinks it is still worth a try.
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8 NOVEMBER 2009 9
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