NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
 viP intErviEW
keting; and the needs of women travelers, Indeed our European presence is lim- have some ideas that could bring addi- est to the industry. In addition, we just con-
amongst others. ited and we are hoping that by collaborat- tional value to, and cover new areas of, the ducted a survey of all CHR’s web registrants
The topics listed above span a range ing with media outlets such as your mag- hospitality industry? to identify research topics that are of inter-
of functional areas (e.g. marketing, finance, azine we will be able to disseminate our Well, along with CHR staff Jennifer est to them. These topics were the basis of
operations) and should provide valuable in- research further. We are also exploring the Macera, Glenn Withiam, Carol Zhe, Melissa brainstorming sessions by CHR’s advisory
sights to the industry as it recovers from the possibility of developing an international Carlisle, Jane Henion, Joe Strodel and Linda board members and together we’re in the
recent difficult business conditions. research fellows program so that faculty Canina, I am excited about several new ini- process of developing specific research
The CHR is a part of the School of Hotel members at other academic institutions in tiatives we have identified for the coming priorities. Finally I would like to add that our
Administration at Cornell University, regard- Europe and other parts of the world can months. For example, we will now be host- premier academic journal, Cornell Hospital-
ed as the best hospitality school in the world. conduct research with CHR’s help. For ex- ing regular “free” podcasts and webcasts ity Quarterly, is going to be celebrating its
Logically you are best known in the United ample, the topic of one of our new research to further disseminate CHR research. We’re 50
th
anniversary next year. This volume will
States, but in which other regions are you projects is to understand the impact of pric- planning a new annual conference tenta- be a collector’s edition for those looking for
also popular? ing and discounting in European Hotels. We tively titled “Bridging Research and Prac- high-quality and rigorous research about
Thank you for your kind remarks. While hope to release this report early next year. tice Summit” to highlight both academic the hospitality industry.
a majority of Cornell’s alumni and industry As you know, Hotel Profit has begun and industry-based research that is of inter- Thank You
SEND furThEr
associates are located in North America, to collaborate with the CHR, presenting your
increasingly our students are also working in publications to Polish hoteliers. We hope
various parts of Asia, Europe and the rest of they will find interesting topics in these pub-
the world. In addition to the undergraduate lications that are suitable for our local mar-
and Masters’ programs in hospitality man- ket, and view them as a substantial support
agement, the school offers a number of for their businesses. We also hope they will
executive development courses in Ithaca, help in developing the hospitality industry in
Brussels and Singapore. We also do custom Poland. Would you like to suggest anything
courses for companies at their preferred lo- specific to our readers?
cations. Many working professionals take We are excited about our collabora-
advantage of online courses offered via tion. Thanks for reaching out to us. I would
eCornell. These participants are located in recommend that your readers register to
different parts of the world and connect with receive the bi-weekly online newsletter
the school in many different ways – including from CHR. Each newsletter highlights recent
participating in various school events and research reports and major industry news/
downloading CHR’s research reports. events.
Your European presence is rather lim- We started this interview with a ques-
ited, but thanks to internet, your reports are tion about history, so let’s finish it by asking
also available here. Are there any plans to about the future. Are you going to follow
better develop this part of the world? the established directions at CHR, or do you
photo: Chr
NOVEMBER 2009 5
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