NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
ConCEPt&dEsign
A Hotel Industry Revolution -
SOMETIMES LESS MEANS MORE
CitizenM takes over the world!
Architect Anna Król
CitizenM offers modern guest services and a solution to the new trend in travelling now characteristic of young people who
CKK Architects
are more open to electronic innovations and are labelled “Mobile Citizens” by the originators of the concept.
In these times when the whole world seems
to be calling for reasonable use of natural
resources, the development of a pro-eco-
Appreciated innovation nologies induce hotel owners to logical trend in economy hotels is not very
A judging panel com- look for original yet effective ways surprising. In my opinion, an independent
prised of international hotel ex- of conducting their businesses. and self-defined group in this category are
perts and journalists awarded a CitizenM Amsterdam module hotels. The concept itself is based
Dutch hotel, from the CitizenM Airport, situated at the airport, on very logical economic assumptions of
group, the title of Most Inno- is the first hotel the group has absolute standarisation of a reproducible
vative Hotel of the Year 2008. opened, but 20 such hotels are module, most often composed of two ho-
They assessed the work of ar- planned to be built throughout tel rooms with bathrooms, which are usu-
chitects, designers, developers Europe. The opening of this fa- ally produced in a factory off-site and de-
and hotel owners in 18 differ- cility took place in June 2008. livered in one piece or in segments. Such
ent categories. The European The second hotel of this brand technology allows not only to estimate the
Hotel Design Awards is one of will be located near the centre costs of an investment, but it also gives an
the most prestigious awards in of Amsterdam. opportunity for savings associated with
the global hotel industry. Building a hotel using the such easy assembly. It might seem that
The creators of the mod- technology employed by the such a cheap and easy building idea
ern building humbly stated that photo: CitizenM CitizemM brand is quick and will result in lack of functionality or poor
they only tried to do their best economical thanks to a system aesthetics. You couldn’t be further from
to meet the needs of contem- vide guests with affordable services. We care- of modular rooms that are eas- the truth. In line with the expression “less is
porary guests. fully checked all details to encourage clients, ily placed into the construction framework more”, it appears that module hotels are
“We are really pleased with the jury’s and to make their stay in our hotel more at- of the building. The final product leaves the epitomy of designer solutions and a
appreciation,” says Michael Levie, Chief Ex- tractive. The result achieved by the CitizenM the factory as a whole piece, ready to be unique atmosphere. What’s more, there
ecutive Officer of CitizenM Hotels. “Our team hotel is only a small step into the future.” inhabited. The only thing that needs to be is a global consensus that facilities of this
and partners worked very hard to create in- Both the change in service quality done at the building site is the connection type are environmentally friendly.
novations in a contemporary hotel and pro- standards and the introduction of new tech- of all utilities to each of the modules.
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