NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
photo: shutterstock
toPiC oF thE Month
Twitt, Twitt…Twitter
and its connection with
the Hotel
During pre-election riots in Iran, the government blocked all access to real infor-
mation about the current situation in their country. The only censorship-free and
reliable sources of that knowledge were social networks - first of all Twitter. The
numerous, shocking releases from Tehran were updated there and immediately
forwarded to other users. This spontaneous impulse of solidarity was afterwards
named ‘The Iranian Revolution of Twitter’.
TOMASZ JANCZAK
What is Twitter, exactly? Twitter for Hotels
Twitter itself, as with many such in- Hoteliers use Twitter to both contact
ventions, comes from the USA. Twitter is an their Customers and build their image.
Internet application, a kind of messenger, Bearing in mind that the application has
that enables regular contact with friends, not existed for very long, it is easy to under-
co-workers etc. It is used by displaying text- stand that hotel chains first explored its pos-
based posts of up to 140 characters which sibilities for marketing purposes. The Inven-
are available to everyone who views a par-
torSpot.com application, which focuses on
ticular profile. It is free and it takes only a few gathering and delivering crucial informa-
minutes to create a profile. That is why an tion about the latest trends within the in-
increasing number of people have been us- dustry, decided to conduct an evaluation
ing this revolutionary application. Although of the ten hotel brands that were regularly
the main idea behind introducing Twitter using Twitter and benefiting from the vari-
was to create a private channel of commu- ous possibilities it offers.
nication, it is already being appreciated by The list presented below is perhaps
many companies and institutions. Of course, the best source of crucial knowledge on
hotels did not hesitate to join. the range of possibilities available on Twit-
NOVEMBER 2009 7
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