NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
tEChnology & EQuiPMEnt
revealing the content of communication ods from six to 24 months. In Poland it is a Company systems were used when before each Internet connection session.
must not be retained, therefore a hotel statutory specified period of two years. Wi-Fi infrastructure was installed, amongst This could be a useful tool for covering, at
must retain the name and address of the Adjusting to the new directive other places, in all G.E. network facilities least partially, the costs of offering free Inter-
registered user to whom an Internet Proto- Companies providing Internet soluti- across Poland, and at AirportHotel in War- net access; external advertisers pay for pre-
col (IP) address was allocated at the time ons for hotels are keeping their fingers on saw. In the latter case, implementation connection ads and guests agree to watch
of the communication. What’s more, identi- the pulse and adjusting their offerings to of this technology was especially difficult them in exchange for free access to the
fication of the recipient of the communica- comply with the new directive. due to the vicinity of the airport and con- web. These pre-connection ads can also be
tion, the telephone number of the recipient ZyXEL Communications Corporation sequently a higher interference level that used for hotel promotions, e.g. spa packag-
in the case of Internet telephony, and data has been actively implementing new sys- obstructs proper functioning of this kind of es or lunches, explains Piotr Szcześniewski of
necessary to identify the date, time and tems in the constantly developing broad- network. ZyXEL’s solutions were introduced Creatio. “Depending on the purpose, free-
duration of a communication, shall also be band solutions market from the very begin- by Deep Blue Biometrics, and the basis for
hotspot.com offers three marketing pack-
retained. After a three-year postponement, ning, concentrating mainly on the hotel each is securing both guests’ network com- ages, with prices varying from €39–600 per
the directive comes into force this year. industry. Currently more than 2,000 hotels munications and a hotel’s local network. month for a 50-room hotel. All packages in-
Data retention, i.e. data storage in rely on the functionality of ZyXEL’s produ- Thanks to its collaboration with Euro- clude data retention functionality, which re-
telecommunication systems, is regulated cts and long-standing experience for their pean and American leaders in the field of leases hoteliers from this obligation, as well
by the European Union’s Directive 2006/24/ information infrastructure, allowing clients hotel Internet systems, Creatio offers the as data filtration, which prevents unlawful
EC, which requires retaining data for peri- safe and efficient Internet access. most up-to-date solutions. These have rece- use of web resources,” adds Szcześniewski.
ived recognition among such clients as Mar-
riott Hotels, Courtyard Marriott, Swissotel, Integration of systems
Renaissance Hotels & Resorts, Best Western, If you’re considering offering your
Crowne Plaza and Ramada Worldwide, to guests paid Internet access, it’s worth look-
name a few. ing to the global giants who offer their serv-
Creatio’s flagship offering for Poli- ices to large hotel chains around the world.
sh hotels is
free-hotspot.com - a network iBahn, specialising in broadband solutions
of free wireless Internet access spots. The for hotels, announced compliance of its sys-
network is owned by US-based Anacapa, tems with the Directive 2006/24/EC on 15th
which specialises in Internet technologies, March, 2009. According to Graeme Pow-
however
free-hotspot.com functions only ell, the Managing Director of iBahn EMEA,
in Europe. The network’s hotspots can be “Compliance with the Union’s directive on
found mostly in hotels, cafés, restaurants data retention is of key importance when
or libraries. offering this type of services in our region.
Providing digital quality TV programmes
Free Internet access spots and Internet access requires great respon-
A unique application in free-hotspot. sibility in order to not jeopardise the reputa-
photo: stock.XChng
com is the ability to show advertisements tion of our partner hotels, therefore we’ve
20 NOVEMBER 2009 21
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