NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
 Puls sPa  tEChnology & EQuiPMEnt
beauty program at the Spa At Ballantyne such as handwriting analysis, face reading
Internet for the Hotel Guest
Resort in Charlotte, North Carolina, that and art appreciation.
helps women lose weight through behavior The Lodge at Woodloch’s Lopis
modification. In Hong Kong, guests at the stressed that every spa must evaluate its
The Union’s Vigil of Web
Spa at the InterContinental Hong Kong can mission and make sure any new consulting
take cooking classes to learn how to pre- service is consistent with its image. For in-
pare heart-healthy Cantonese cuisine. stance, a day spa in the heart of an urban
Users
No matter how wonderful a class, area might not get a lot of takers for a semi-
however, getting the word out to the pub- nar on time management.
More and more hotel customers expect high-speed Internet access to be
lic and clients is essential. Many businesses “Some people want to come in and
available in hotel rooms, restaurants and conference rooms. As much as 70%
go the old fashioned route of publishing get a treatment, and that’s all. You can
of guests travelling for business stay only in places facilitated with high-speed
flyers that are distributed to clientele. In- have a great idea, but you have to make web connection. Among all other public utility places, hotels provide the
house, these services are simply listed on sure your guests are ready for it.”
greatest number of hotspots. However it is often the case that Internet instal-
the spa menu, or they are recommended The good news is that, more than
lation is performed by the hotel’s technician, or an outsourced IT company,
by front desk administrators or the massage ever before, the public is open to positive
and does not usually meet the EU regulations.
or facial therapists after a treatment. Spas change, and in a spa environment, clients
ARTUR SIEDLECKI
with memberships often send out informa- may be more willing to embrace fresh ideas
tion on new services via e-newsletters or of- and approaches, said Lopis. “It is perfectly The growing need to stay constantly Internet accessible encourages hotel
fer discounts to those who try them for the acceptable for a person to go see a psy- connected to the web is a great oppor- guests to return.
first time. ESSpa fires off a regular electron- chologist at a spa because it is a safe place. tunity for hoteliers who wish to attract and Directive 2006/24/EC
ic newsletter to clients and gives a $20-off [The client] is not coming from a place of ill- keep regular customers. Offering broad- When deciding to install Internet
coupon for services, which has helped ex- ness, but of wellness.” band Internet access services mostly to and choosing the right technology, hotel-
pand the spa’s customer base. business travellers, iers should observe the European Union’s
*The following article comes from the “Pulse”, an of- but also to leisure Directive 2006/24/EC of 15 March, 2006. It
When does a service become too far- ficial publication of the International SPA Association, travellers, is reflect- requires the retention of data generated
fetched? and was published with the consent of the ISPA. ed significantly in or processed in connection with publicly
The advent of helping clients get fit- the increased hotel available electronic communications serv-
ter, smarter and sharper in all facets of life
KATHY CHIN LEONG is an award-winning
turnover this pro- ices or public communications networks.
is a good thing, but when does a service
journalist whose work has appeared in The Los
vides. Making the The directive does not apply to the con-
become too far-fetched?
Angeles Times, National Geographic Books,
tent of electronic communications. Data
Working Woman, Home Magazine and others.
Cal-a-Vie draws the line at astrology
Specializing in health/wellness and travel issues,
and tarot cards, subjects that fall into the
Leong is founder and executive editor of www.
metaphysical realm. However, it does bring bayareafamilitravel.com
in big name authors and experts on topics
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photo: shutterstock
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