NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
 ConCEPt&dEsign
personal settings, the room has been ad- ramic window that fills the room with natu- Catering
PR AND SEASONAL OFFERS
justed to the guest’s liking and is waiting for ral light. Access to the bed from one side CitizenM does not have a traditional
them to enter. only may be slightly inconvenient, especially restaurant serving breakfast, lunch and din-
Such a solution can be impressive and when the room accommodates two people. ner. Guests can use the canteen – called
Birgit Schmoltner will appeal to those fond of modern, ad- A red rotating chair in the shape of a CanteenM - which offers a 24-hour choice
Birgit Schmoltner vanced concepts. However, it may take the shell is a piece of furniture that’s really worth of sandwiches, salads, sushi and warm dish-
Communications sense of comfort away from traditionalists. attention. It was designed by Verner Panton es. They can drink coffee prepared by a
The creators of CitizenM openly admit that in 1959. In the bathroom there’s an original team of baristas and try sophisticated bev-
their offering is mainly targeted at people shower cabin equipped with water-stream erages. Self-service in the bar is one way to
We have no budget for hotel advertis- who are young at heart and ready for new regulation, an island washstand unit and a lower the costs of staying in the hotel, but in
ing. We concentrate mainly on PR, and challenges. At the same time they assure toilet hidden in a special cabin. the evening the bar offers fine spirits, cham-
prepare special seasonal offers for differ- that in case of any doubts or problems, hotel Each accommodation unit is pagne, fresh draught beer and refreshing
ent occasions. We then send such infor- staff are always there to help their guests. equipped with an electronic panel and cocktails. And guests can also enjoy a drink,
mation to our potential clients and part- The hotel lobby is a bit surprising with Moodpad mobile interface designed by dinner or chat in one of the six Vitra-designed
ners registered on our website and place its original yet cosy design in the style of the Philips. It allows guests to build their own living spaces, equipped with comfortable
adverts in trade and hotel magazines all Swinging Sixties. Simple and functional furni- atmosphere by enabling lighting control, sofas and chairs that are also ideal for work
over the world. We are also present in life- ture from Vitra’s newest collection was cre- music selection, setting of TV programmes, or relaxation. The interior design is an exam-
style magazines, architecture & design ated by such renowned designers as Eames, wake-up call and room temperature, as well ple of newly arranged classics, perfect har-
magazines and daily papers. This way of Panton and Prouve. Travellers will no doubt as choice in how much the windows should mony and astonishingly bold forms.
reaching our clients considerably lowers love the covered passages enabling com- be covered. This is yet another example of
the costs of promotion and advertising. fortable access to airport terminals and con- the modern technology used in this hotel. Iwona Hazuka
SEND furThEr
venient transport to the centre of Amsterdam,
Luxury within arm’s reach which makes the hotel an ideal alternative to
The new hotel combines perfect de- costly accommodation in the city. CitizenM Amsterdam Airport
sign with reasonable pricing. The services
offered by CitizenM are completely differ- Living space Accommodation: 230 acoustically isolat- In addition: Lift, luggage deposit, covered
ent from those found in other hotels. Guests One of the intentions of CitizenM is to ed rooms, also available for smokers and passages leading to airport terminals, gift
notice this immediately on entering the create a home-from-home environment for the disabled shops with wide range of magazines, fax,
building, since instead of a traditional front their guests by providing as much comfort Price: Starts from €69 per room photocopying services, wireless LAN, free
desk they find self check-in kiosks into which, as possible during their stay in the hotel. The Reservations: Online, 24-hour self check- wireless Internet and safe
based on their original Internet reservation, modernistic 14 m
2
rooms (called accommo- in front desk, express check-in and check- Design partner: Concrete Architectural
they can enter their personal preferences dation modules) were built using highly de- out Associates
concerning lighting, kind of music played veloped technology. Dominating the room is Credit cards: American Express, Visa, Euro/ Furniture partner: Vitra
and the temperature inside in the room. By a giant “superking” bed with excellent qual- Mastercard, Diners Club, PIN, Maestro Technology partner: Philips
the time the computer has programmed ity linen and pillows, situated next to a pano- Catering: Canteen, bar, lunch packages
16 NOVEMBER 2009 17
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23