NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
MarKEting on-linE
Booking Engine Comparision
Feature Avvio HWS WEBRES TravelClick ProfitRoom BookAssist FastBooking Open Hospitality Trust SynXis OWS (Opera Web Suite)
URL
www.hotelwebservice.de www.webres.de
www.TravelClick.com www.Profitroom.pl
www.BookAssist.org www.fastbooking.com
www.openhospitality.com www.trustinternational.com/
www.synxis.com www.micros.com.au/en/prod-
trustinternational/booker/trust. ucts/hotels/distribution/opera-
html web-suite.aspx
Specs pdf:
www.micros.com.au/
documents/26.pdf
CLIENT EXAMPLE 1
www.kaiserhof-muenster.de www.idealnyhotel.pl
www.gorehotel.com www.helmsleyhotels.com
www.thedorchester.com www.redcarnationhotels.com
www.mirvachotels.com
CLIENT EXAMPLE 2
www.kaiserhof-muenster.de www.akademiehotel.de
www.hotelhaffner.pl www.landmarklondon.co.uk
www.washington-mayfair.co.uk www.flemings-mayfair.co.uk
www.rydges.com
Booking functionality
Book Multiple Rooms Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Book Assorted Room Types Yes Yes Yes No No Yes Yes Yes Yes Yes Yes
Waitlist Function (if no availability) Yes No No No No No No No No No No
Price Per Room or PPS Yes No No No No Yes No No No No No
Sales Path – Navigation and Usability
Deep Link to specific offers Yes Yes No Yes Yes No Yes Yes No Yes Yes
Deep Link to Offer Groups / Sets Yes Yes No Yes No No No Yes No Yes
Group/Segment offers by date, segment, Yes No No No No No Yes No Yes Yes
season etc
Special Offer Search Feature Yes Yes No Yes Yes No Yes Yes No Yes
Presentation of Information
Quickbook Mask Customisable Yes No No No No No Yes Yes Yes Yes
Alter Check / Check Out / No. Nights etc Yes Yes Yes No Yes Yes Yes Yes Yes Yes
Multi Day Availabilty and Pricing Yes No No No Yes Yes No Yes Yes Yes
Room Pictures shown Yes Yes No Yes Yes No No Yes Yes Yes
Special Offer Pictures Shown Yes Yes No Yes Yes Yes Yes Yes Yes Yes
Payment Handling
Client Booking Fee can be added Yes No No No Yes Yes No No No No
Interface to hotels gateway/merchant Yes N/a N/a N/a N/a Tba N/a N/a N/a N/a
facility
Amex Card Processing Yes Yes Yes No ? Yes Yes Yes Yes Yes
Payment Gateway to Irish Banks Yes N/a N/a N/a N/a No N/a N/a N/a N/a
3D Credit Card Security Yes No No No ? No No No No No
Integration and Customisation
Hotel Navigation Preserved Yes No No No No Yes No Yes No Header Menu only
Font etc Matching with Hotel website Yes No, Colour only No No No No Limited Yes No No
Order Indexing of Rates/Specials Yes Yes No Yes Yes Yes Yes Yes Yes Yes
Flexible Special Offer Matching to search Yes No No No No No Yes No Yes Yes
dates
Special Offers
Dynamic display of offers on hotel website Yes No No No Yes No No No Yes Yes
Market Segment Offers (Spa, Golf etc) Yes No No No No No No No No Yes
Control Offer Display Criteria (date, LOS Yes Yes No No No No No No Yes Yes
match etc)
Search Engines
Search Engine Readable Res Content Yes No No No No No No Yes No Yes
Search Engine Optimise Edit Option Yes No No No No No No Yes No Yes
Reporting
Website Effectiveness Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Daily Denials Reporting Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Revenue Loss by Problem Date Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Converisons Overview Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Room/Rate Distribution Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Date Flexibility Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Time Taken to Book Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Search Activity Analysis Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Booking Close Rate on Availability Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Query Analysis (Lead In, LOS etc) Yes Tba Tba No Tba Tba Tba Tba Tba Yes
Media Centre for image management Yes Tba Tba No ? No No No No No
Digital Advertising Interface Yes Tba Tba No No No No No No No
NOVEMBER 2009 15
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