NEWS Topic of ThE moNTh markETiNg oN-liNE pulS Spa
Vip iNTErViEW rEporT coNcEpT & DESigN TEchNology & EquipmENT
Puls sPa
Healthy Advice
When does a service become too far-fetched?
As a child, Scott Kerschbaumer struggled with schoolwork and made every excuse not to attend class. His parents took him to a hypnotherapist, and he eventually
learned how to focus, control his thoughts and manage his stress. Today this spa owner, whose therapist calls him his ‘greatest triumph’, is so gung-ho that he’s put
hypnotherapy on the menu at ESSpa Kozmetika Organic Skincare in Pittsburg, Pennsylvania.
KATHY CHIN LEONG
Around the country, spa directors are consultant Ginny Lopis, who also owns The At the Spa at Marriott’s Harbor Beach Re- Managing the stuff for living is becom-
introducing consulting services that run the Lodge at Woodloch in Havley, Pennsylvania. sort in Fort Lauderdale, Florida, Spa Director ing a hot seminar ticket. Clients get 60 minutes
gamut – sleeping advice, art appreciation, “Expanding awareness of different Sally Breen is waiting for the right time to roll with a professional life coach to understand
handwriting analysis, to name a few. While areas of our lives is definitely a trend”. out the Corporate Athlete Program to help how to prevent work burnout at Topnotch
it sounds out-there to some, spa directors And this theme doesn’t just affect the people maximize their performance, ener- Resort and Spa in Stowe, Vermont. And in
feel that they are providing unique services large destination spas. Small ones such as gy and time at work. Breen attended a ses- Colorado Springs, Colorado, The Broadmoor
that are appropriate for this day and age. In the 1,000-square-foot ESSpa day spa are sion at the Human Performance Institute in boasts the 50-minute Mind Massage, a com-
addition, offering that “special something” jumping on board. The $150 Mind/Body Orlando, Florida, and found the workshop puter program that measures heart rate and
can set a spa apart from the competition. package is the spa’s newest listing. Clients so valuable that she become a trainer and skin conductance to promote “inner bal-
get a 30-minute massage and than contin- brought the programm to the hotel and ance”. In Avon, Colorado, Spa Anjali at the
The vitamin cell therapy ue with a 30 minute hypnotherapy session spa staff. Westin Riverfront Resort&Spa offers a lifestyle
The social compass gravitating towards to discuss behavioral issues or life goals. “This is a perfect activity for a group or change program dubbed “Six Weeks to Per-
organic therapies and wellness is already Hypnotherapy is considered such a help- individual to do,” she said. “You can attend sonal Renewal.”
fueling this trend. Many spas are thinking out- ful across-the-board treatment that it’s on the a half-day, a two-and-a-half day lecture, or
side the yoga mat to include customized ses- docket at Cal-a-Vie, The Spa Havens in Vista, pick whatever option suits the guest best.” The heart-healthy cuisine
sions and classes to tap emotional, physical California. Clients with issues such us unblocking One skeptical department manager And at places promoting health in-
and even professional well being. They will creativity or reducing weight are eager to sign went through Breen’s Corporate Athlete side and out, nutrition and weight loss
bring in experts to tell you how to live life with up, said general manager Deb Zie. The desti- Program with a skeptical attitude and, ac- classes draw participants from around the
more gusto or ramp up your energy levels. nation spa also offers lectures on unusual topics cording to Breen, “He came out saying, country. At the Lodge at Woodloch, on-site
Others, such as Morado, The Spa at Borrego such as vitamin cell therapy for skin care. ‘everyone has to do this’.” registered dietician Marty Davey teaches
Ranch in Borrego Springs, California, zero in During the session, said Breen, “You the “Vegetarianism Simplified” class to show
on issues like menopause and infertility. “Six Weeks to Personal Renewal” learn to meet stress head-on when you how to incorporate more vegetables and
“Not only do spas want to offer these And now clients will soon be able to meet storms in life, and you learn new re- less meat into a person’s diet. For $130, a cli-
services, people want them to,” said spa go to a spa to improve career performance. sponses to protect yourself.” ent can sign up for the 90-day nutrition and
18 NOVEMBER 2009 19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23