Webasto & Jeanneau
In order to effectively broadcast Early intergration
the new offering as widely as possible,
Jeanneau started a dedicated dealer
;/BA03<5BAA=<53<3@/:;/</53@ communication program earlier this
E30/AB=4@/<13 year to inform its dealers about the
=c`Z]\UQ]]^S`ObW]\eWbV8SO\\SOcOZZ]eSRcab] changes and related opportunities.
aVO`SW\T]`[ObW]\acQVOaP]ObR`OeW\UaBVWaVSZ^SR Moreover, the Beneteau Group has
cab]SdOZcObSWRSOab]USbVS`O\RWRS\bWTgaWU\W¿QO\b now decided to extend this improved
]^bW[WaObW]\^]bS\bWOZadS`g_cWQYZg/VWUVZSdSZ]T solution across all of its brands,
abO\RO`RWaObW]\O\RdS`gSO`ZgW\bSU`ObW]\W\bVS including Monte Carlo and Prestige.
RSdSZ]^[S\b^VOaS]TbVSP]ObOZZ]eSR8SO\\SOcb] Jeanneau’s dealers are equally happy
`SRcQSbVS^`WQS]TbVS]^bW]\Pg[]`SbVO\ #^S`QS\b with the success of the initiative.
ESOZa]W[^`]dSRbVSST¿QWS\Qg]TbVSVSObW\UagabS[Pg “It’s very simple,” insists Peter
caW\UbVS\Se3d]US\S`ObW]\]T]c`^]^cZO`/W`B]^VSObS` Heitmann of Heitmann Marine, Norway.
eVWQV^`]dWRSaObS\^S`QS\bW\Q`SOaSW\VSOb]cb^cb “As a Jeanneau dealer we need to have
O\RPgW\QZcRW\UbVS\SeS\VO\QSR3d]Q]\b`]Zc\Wb competitive, quality solutions to be
eVWQVVOaa][SdOZcOPZS\SeTSObc`Sa able to meet high customer demands.
With this new heating solution on our
boats, we can now offer a state of the
another decision to signifi cantly reduce during production. art solution at a competitive price —
the price of the heating option. This Jeanneau is certainly pleased with its which helps the argument for buying a
was achieved by further standardising decision to undertake the investigation. Jeanneau yacht.”
the equipment supplied to Jeanneau.
Because Webasto is now closely 0@/<203<347BA
involved in all of Jeanneau’s boat “We were able to meet our targets of Contact details
development, it was relatively easy to lowering the market price and clearly
evolve a more cost- and time-effective positioning our solution as the best 83/<<3/C
application. choice,” explains Yvon Kergreis, service ¹ESP(eeeXSO\\SOcQ][
This new improved heating support manager at Jeanneau. “By
application supplied by Webasto is pre- improving quality and performance E30/AB=
mounted in one box providing faster we have also been able to increase our ¹ESP(eeeeSPOab]`W\SQ][
delivery and optimised installation warranty from two years to three.”
www.europeanboatbuilder.net s August/September "%
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