Sailing yachts | Finland
ABOVE In 2002 Nautor’s Swan opened a brand new The interview
assembly plant with deep-water marina facilities
at Pietarsaari, north Finland. The assembly halls
have 12 bays with room for three Swan 130s CEO GIANLUCA performance, style and anticipated a 30-40
BROZZETTI was comfort. We realised that per cent reduction in
repeat customers moving up through recruited in 2007 and some of our yachts had volume. But he is also
the range and many are trying to steer brought in a deep become a little dated being proactive, typified
their own businesses through the understanding of the so we decided to launch by the investment in
financial storm, which means they are luxury market. A native four new models and to new models for the re-
tending to delay their next purchases. Italian and previously CEO continue investing in the emerging market.
Nautor’s Swan currently employs and president of brands latest hull construction “We have also
around 400 full-time staff, with roughly such as Asprey, Louis technology.” introduced the Nautor’s
the same number of subcontractors Vuitton and Bulgari, he Based on a Financial excellence programme,”
in the local area. The crisis has forced took control just as Swan Times report which Brozzetti says. “This
some restructuring, but the emphasis was hit by the recession. shows the 2009 recession aims for zero defects
has been on keeping the skilled For Brozzetti, the crisis exactly tracking the in the build quality and
craftsmen available, rather than making presented as many depression of 1929, guarantees on time
them redundant and perhaps losing opportunities as it did Brozzetti has braced delivery. We’re also being
their expertise forever. problems, so he moved Nautor’s Swan for another proactive in the racing
Constructive negotiations with quickly to steer it through 24 months of downturn. scene which has always
Finnish labour unions have allowed for the “perfect storm”, as He expects a gentle been core to Nautor’s seen as strong and worth
a scheme of rotation and temporary he calls it. recovery in 2011 (the customer base. buying into. Remember
lay-offs, combined with additional “In a crisis, always equivalent to the green “A highly active that your best salesman
training. Workers have now become look to your roots,” shoots of 1933) so has owners’ club, a powerful is a proud owner telling
more flexible as a result, with a he explains. “In our minimised the company’s website, and a high everyone in his yacht club
greater sense of loyalty to a company case, sailing a Swan debts, streamlined profile out on the water what a great boat you’ve
determined to keep hold of them right is a perfect balance of the workforce, and all ensure the brand is built for him.”
through the recession.
www.europeanboatbuilder.net s August/September #
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