P.8 editors choice 8:FOOTWEAR NEW TEMPLAT 10 08 20/07/2009 13:08 Page 8
Editor’s Choice
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Children’s Footwear
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Primigi’s 2010 Spring-Summer collection offers a wide range of styles
designed to meet every need. In addition to the footwear’s lightness,
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flexibility and amazing fit, Primigi shoes are made with additional
performance features such as the anti-shock system, to protect the heel
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from impact, and removable insoles for maximum hygiene. All of the
footwear’s metal parts are nickel-free, to prevent allergies, while the
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lining contains no Chrome VI.
For first walkers and toddlers up to 3 years, I liked Firas for girls
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(sizes 20 – 29), available in a supple punched detail leather in soft
colours, including pink, blue and white. RRP: £33. And, Izaac, for boys
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(sizes: 20 – 29) is available in tumbled leathers including olive green,
brown, denim blue and taupe with red detailing. RRP: £34
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www.primigi.com
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New from Start-rite’s AW09 collection is Isobel, a key style from their
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Children’s footwear
strong school shoe offering this season. A new ballet pump style in
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manufacturer Daisy
lightweight, durable, dyed through leather, Isobel is available in both
Roots offers over 70
black leather and on-trend black patent. This fashion-led slip-on design
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different designs for
will appeal to school girls seeking a trendy pump, and keep parents
babies and toddlers.
happy by not compromising on fit, thanks to a pretty elasticated strap
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For toddlers and first
with leather detail. Each shoe is leather lined with a decorative sock
walkers (up to 24
detail. Available sizes 28-33, FG fittings. RRP £36.
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months) the Owl style
Start-rite’s Twinkletoes range is also proving popular with stores
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for girls in plum has a
nationwide, as many retailers take up the collection to sell in-store. It
trade price of £8 RRP
takes its inspiration from a fairy tale theme, combining pretty styles with
£16. There is also a
a slimmer-profile lights unit for added child-appeal. The lights can be
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turned on and off, combining the fun element for children with a
cream/brown/orange.
practical consideration for school. The shoes come in a specially H
The shoes are made
designed ‘treasure chest’ box. Leather and patent mix designs feature in
from soft chrome-free
both black and pink colourways, and alongside, suede boots Twinkletoes H
leather with pretty
Secret (Sizes 9-1½ RRP £48) features an embroidered fairy from the
material to lift the
well-known Start-rite ‘When I Grow Up’ creative characters.
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design.
www.startriteshoes.com
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Tel: 01604 880066.
sales@daisy-roots.com
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www.daisy-roots.com
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Bestsellers in Hush Puppies’ latest Back to School range are FORM and
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GRADIENT. Both have been bought by Brantano and have proved
popular with independents.
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FORM is available in junior sizes 9-2.5
(RRP £35) and SENIOR sizes 3-5.5
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(RRP £38) and 6-7 (RRP £40) including
half sizes.
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GRADIENT is available in junior sizes
10-2.5 (RRP £35) and SENIOR sizes
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3-6.5 (RRP £38) and 7-8 (RRP £40)
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including half sizes.
I also liked Macaroon, a stylish boot for
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girls with fur trim and toggle fastening
from Hush Puppies' Autumn Winter
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range. It comes in brown grain leather
or pink Worry-Free suede, sizes 4-12,
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including half sizes. Sales
enquiries Jeremy Hewitt
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on jeremy.hewitt@
wwwinc.com
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www.hushpuppies.com
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FOOTWEAR TODAY
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UGUST 2009
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