Footwear_Aug09_SUPP-p16:FOOTWEAR NEW TEMPLAT 10 08 21/07/2009 09:59 Page 16
MODA PREVIEW
El Naturalista
2.Eco Policy, Material & Quality Control.
Strict adherence to our Eco-Policy is an
unwritten law at El Naturalista. Our
customers are aware of El Naturalista’s
recycled cardboard printed with water-based
The brand El Naturalista was created in commitment to the environment and to
ink and the paper inside is also recycled.
December 2001 in Rioja, a fertile and outstanding quality. The remarkable
prosperous region, home to a flourishing reception our brand has received is the best
handmade shoe industry recognised for quality proof that consumers support and share
The Market
and craftsmanship since antiquity, and known our philosophy and goals. Distribution and Sales Network
for its healthy balance between tradition and Our company’s commercial network includes
modernity. Our logo “Frog” was created in three divisions: European, American, and
February 2002. It symbolizes the fertile earth Asian. Each controls the sales and marketing
and embodies simple, everyday pleasures. in their specific geographic region. We are
present in more than 45 countries.
El Naturalista UK/Eire Agent ‘Blue Sky
Moda-Sport’
Corporate Social Responsibility
The Atauchi Project
Over 100 stockists, present in over 250 doors
Apart from shoes, boots, and frogs, El
selling to Traditional Footwear Retailers such 3.Recyclus
Naturalista imbues their world with a unique
as:- John Lewis, Golden Boot, Edward Meeks, By combining new technology with our
philosophy and sense of responsibility. Social
Friary Shoes, Johnson Shoes. And Fashion knowledge of traditional craftsmanship, El
consciousness is an essential part of El
Casual Footwear Retailers such as: Shoon, Naturalista has created a new unisex line:
Naturalista’s philosophy and the company is
Bull Frogs, Tin Fish, Sandalwood, Thomas Recyclus. These shoes are made with cork,
committed to helping the most disadvantaged
Rogerson, Natural Shoe Store. natural dyes, recycled rubber granules,
and needy. Since 2004 it has been helping im-
natural rubber, chrome-free suede insoles, a
Design and Environmental policy
prove the education of children in developing
small amount of coconut, cotton cords, a
countries. The new CSR (Corporate Social
woven El Naturalista label, and hand-
1.Design Team. Footwear & Accessories Responsibility) Department, which oversees
stitched soles. In keeping with the unique
The design team, led by Francisco Sota, the humanitarian efforts of the company, has
nature of this El Naturalista model, the
travels the world seeking inspiration from already raised 150,000 Euros through the sales
shoes are packaged in boxes made of 100%
its diverse inhabitants - their culture, history of shoes from the Nasca collection. This
and legends - people who both reflect and amount has been allocated to the Atauchi
contribute to El Naturalista’s philosophy of Project in Arequipa (Peru). Since the begin-
life. Each trip is a journey that inspires a ning of 2009, El Naturalista has increased its
story, and a line of shoes. When they arrive financial support for the Atauchi Project in
at their destination, the team looks to the order to expand its work to other countries
natural environment, seeking to capture its and has travelled to Africa to continue
essence, thus creating a unique design for our social commitment to the education
shoes to “Walk through life.” of children.
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FOOTWEAR TODAY
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MODA
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AUGUST 2009
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