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p.20-21 footwear focus 8:FOOTWEAR NEW TEMPLAT 10 08 20/07/2009 13:32 Page 20
Footwear Focus
“What me
worry”?
FOOTWEAR TODAY TRIES OUT HUSH
PUPPIES’ WORRY-FREE’ SUEDE BOOTS
I
n the British psyche Hush Puppies are so closely
associated with the cigar smoking, jazz loving,
slightly dishevelled former Chancellor, Kenneth
Clark MP, that suggesting that they make shoes
for women might take people aback for a moment.
That may be a disadvantage to a company that
claims to be the inventor of “the first truly casual
shoes”, but it has probably derived huge advantages
from the purely coincidental association. After all Ken
gives a good impression of being casual and fits very
well with the registered name Hush Puppies
®
use,
Worry-Free Suede
®
. One can almost see Mr. Clark
giving a casual shrug of the shoulders and saying,
“What me worry”?
The “worry free” aspect is important for tan suede
boots. There is nothing more distressing than buying
a new pair of smart boots that scuff and stain and
start to look lived in after only days of wear.
I chose to risk taking my boots to a couple of
outdoor events at the time we had the heavy snow falls
20

FOOTWEAR TODAY

AUGUST 2009
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