Footwear_Aug09_p14:FOOTWEAR NEW TEMPLAT 10 08 20/07/2009 13:24 Page 14
Pure London
London Olympia, 2.3.4 August 2009
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ntriguing new collections and proven best sellers combine at Pure Sam Ubhi will be returning to the show launching a new line of fair
London to give retailers the very best selection for Spring/Summer trade jewellery and recycled leather and fabric bags alongside Anna Lou
2010 and short orders for Autumn/Winter 2009. With over £100 of London’s Spring/Summer 2010 collection which draws inspiration
million worth of buying done either at the show or as a direct visit, this from the chic Parisian nightlife.
season’s Pure London has attracted an abundance of new and returning Beautifully crafted leather handbags from Modalu will be showcasing a
brands, as well as new features to offer exclusive inspiration to buyers. blend of vintage and modern touches. New London based label Skive
Due to challenges in current trading, it is more important than ever & Toole will be bringing a range of leather accessories for men.
for retailers to differentiate their offer and tempt customers into their Presenting their newest collection within the footwear section
stores. Post show research showed that 80% of Pure London visitors will be top ethical brand Terra Plana spreading the green message
sourced new brands during their visit, proving the show is the prefect loud and clear with designs produced using recycled
platform for both exhibitors and retailers to make new contacts. elements, vegetable leather and its signature quilting. Ethical
Pure London will host one of its largest ever collections of collections from Holster, Ipanema, Riva, Pink Powder,
accessories and footwear at London Olympia this August. With Made By, The Rubber Cow Co and Jackie Brazil are all
the average women spending thousands of pounds on shoes and definite must sees.
handbags in their lifetime, retailers can be sure to secure some Soloro will be returning launching a capsule range of men’s
of that spend stocking the brands on show at Pure London. footwear into the collection. Paco Gil will return with their
As handbags and shoes are girls’ ultimate guilty pleasures, high rise heels, alongside Brazilian brand Melissa presenting
buyers will have the chance to wow their customers with collaborations with top designers such as Vivienne Westwood.
Spring/Summer 2010 must-have brands. With new collections Mixing street style with durability and their unmistakable
from FCUK, Lola Rose and Rockport plus favourites like Suzy identity Fly London will be another brand not to miss along
Smith, Steve Madden, Patrick Cox, Melissa and Dyrberg with Dick Boons, French Sole and Miss L Fire .
Kern retailers can find some of the best new talent and be Accessories and Footwear are now essential to complete
sure to secure some fabulous collections. the Spring/Summer 2010 wardrobes, and complement the
Launching for the first time in the UK, Danish brand women’s and men’s wear collections at Pure London.
La Chance by MOS will be bringing unique zodiac Buyers can’t fail to fall in love with the selection of
bracelets. Already adored by a host of A-list celebrities jewellery, handbags, belts, hats, wraps and shoes, provid-
including Jay Z, Kimora Lee Simmons, Leonardo Di ing plenty to entice customers into their stores. As Jan
Caprio, Danni Minogue and Denise Van Outen, Shutt owner of Sunday Best commented: “The quality
each bracelet features a zodiac animal which is of product and the expansion of the footwear &
individually made from hand-glazed ceramic accessory area at Pure London, is fantastic. The time
pieces then strung among sparkling Swarovski saved to see this under one roof makes life so easy
crystals and semi-precious stones, clasped in for buyers.”
18-carat gold settings.
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www.purewomenswear.co.uk
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FOOTWEAR TODAY
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AUGUST 2009
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