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Footwear main P[4-7]:FOOTWEAR NEW TEMPLAT 10 08 20/07/2009 13:00 Page 7
UK’s First High Heel-a-thon in aid of
Merrell inspires the
breast cancer charity
outdoor athlete in
The UK’s first ever High
Heel-a-thon event in aid of
Highlights for summer 2010
Breast Cancer Haven was
include the launch of a new
launched earlier this summer in
trekking and a new trail
Leeds. With the organisers
running range. The new trekking
surrounded by high heels, pink
range is building on the
feather boas and a flurry of
phenomenal success of the Out-
press activity – this was a photo
bound collection and introduces
opportunity not to be missed!
the innovative Col mid boot and
The unique event will take
shoe with designs for both men
place on Sunday 27 September
and women.
when women, and some
The new trail running range
intrepid men, will slip into their
has taken all the relevant
favourite heels to raise money
technologies from the running
for this great cause. This is a
range and applied them to
fun run (or walk!) with a twist –
trail running. This superb
all participants must at least
collection includes the CTR
begin and finish the High
High Heel-a-thon will begin win some amazing prizes as well Cruise GTX, CTR Cruise and
Heel-a-thon in their heels. For
outside Breast Cancer Haven in as the chance to rub shoulders ATR Cross and they take
those who can’t make it all the
Leeds with the 1.24 mile route with celebrity guests. Merrell to the next level for
way round in heels, they are
navigating around the Clarence John Korff, of Korff trail running footwear.
permitted to take them off for
Dock area of the city and return- Enterprises, the organiser of Summer 2010 will also see
the majority of the course!
ing to a hero’s welcome complete the original High Heel-a-thon in welcome additions into the
The £20 entrance fee covers
with pink carpet in the courtyard New York said “This event will extremely popular sandal
entrance admin and the cost of
outside Breast Cancer Haven. It show the International Olympic ranges for both men and
an event t-shirt; £100 for corpo-
promises to be an exciting day Committee that stiletto running women and big expansions
rate groups of five plus. Company
out with those participating should be part of the London in the children’s footwear
teams are encouraged to take
receiving a goody bag with lots 2012 programme!” collections.
part and customise their t-shirts!
of treats and the opportunity to
New plan to deliver a
Free your shoe fetish: Footwear specialist
"c-change" on skills
favours Bristol store
Masai Barefoot Technology for the workplace for men and
Skillfast-UK, the Sector Skills universities, and puts forward a (MBT) shoes are responsible for women, while the ladies can be
Council covering the footwear schedule of activities to stepping up comfort, fitness and fashionably comfortable in calf
and leather industry, has promote career choices in posture in scores of users but or knee high leather boots.”
launched "C-CHANGE", a new the industry. For the footwear now Bristolians can benefit from All-new slimmer sole models
business plan that will deliver and leather sector, the the manufacturer’s full choice of offer all the benefits of MBTs in
100 improvements to the skills C-CHANGE plan will deliver a sizes, colours and styles. a subtler style, still giving users
system over the next year. new technical training centre in In gaining special stockist a chance to burn extra calories
Linda Florance, chief footwear and a further three in status, Back In Action’s College while wearing, reduce concus-
executive of Skillfast-UK, leather, as well as access to a Green shop now offers far sion and prevent back pain
explains, "UK employers pay £24.5m investment fund for more than the flagship chunky while improving posture.
their taxes to fund an education skills development. MBT trainer, as assistant, Kate Whether at work, heading to
and training system that, on the Says Linda Florance, McMaugh explains. the seaside or looking to turn
whole, does not provide the "Feedback from employers Kate says, “We are now able heads on the high street,
skills which companies in this who have seen the plan has to stock and access the entire there’s now an MBT style to
sector need. Last year, more been very positive, but we MBT range including sandals suit everyone.
than 2,000 employers want more companies to get for summer and smart shoes
contributed to our new strategy involved with us to drive these
to tackle this issue. Now the changes through."
launch of our C-CHANGE Copies of Skillfast-UK's
West Midland appointed UK agents for Relax
business plan will see us start C-CHANGE business plan can be
to deliver real change at downloaded from Skillfast-UK's West Midland has beenn available to view from late
grass-roots level." website at: appointed UK agent for the July. Anyone interested in
The business plan sets out employers/businessplan where Relax brand. West Midland viewing the brand should
what Skillfast-UK will do to you can also opt to join one of representatives will be contact West Midland Shoe
improve practical learning in Skillfast-UK's local employer carrying the new 2010 Company on
schools, colleges and groups. summer ranges and will be 01889 561790.


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