Footwear main P[3]:FOOTWEAR NEW TEMPLAT 10 08 21/07/2009 11:18 Page 3
CONTENTS
FROM THE EDIT
OR
Back to School
4
INDUSTRY NEWS
I
t came as something of a surprise to me, I was almost
8
EDITOR'S CHOICE
Children’s footwear
about to check the calendar, in early
June I saw a large supermarket
10
MISFIT
television advertisement for
children’s school wear.
12
TALKING SHOP
Are the marketing folk not blessed
with children? Do they not know that buying 14
PURE REVIEW
children’s wear in June for the coming school year
completely overlooks the impact of ice cream and sunshine
16
EQUESTRIAN
on the metabolic rate of kids who shoot up like bean
sprouts over the summer?
20
FOOTWEAR FOCUS
This has to be a justification for independent retailers,
Worry-free suede boots
such as shoe shops, that have the expertise and specialist
products, particularly for children whose foot development
22
OUTDOOR FOOTWEAR
Regatta Husky
and posture could be affected for the rest of their lives
by buying “commodity” shoes from the supermarkets.
I am going to sound like a complete hypocrite telling
24
LEGAL
you at the height of summer about a pair of winter
25
CLASSIFIED
boots we road tested, but in my defence, this is the
time of year that people should be starting to think
about winter wear. Regatta Husky boots are not only
very warm, but have an excellent grip, so if we have
a repeat of the snow and ice we experienced earlier
this year, they will come into their own. We also
FRONT COVER:
August 2009
put a pair of Hush Puppies Worry-Free Suede®
boots to the test. Again these are winter wear
and unlike many winter boots are both sturdy
PANAMA JACK
and light.
www.panamajack.es
For some people, this is the time of year
they start thinking about hunting, whether it
is drag hunting or the real thing. We road
tested a pair of Aigle riding boots. Made
from what Aigle call “slush”, these boots represent a cost
EDITOR Cheryl Taylor: footwear@datateam.co.uk • CONTRIBUTING
effective, top quality every day riding boot. Going back to
EDITOR Adam Bernstein • ADVERTISEMENT MANAGER John
kids, this is a great option, not only because they grow so Andrews: 01622 699135 jandrews@datateam.co.uk • SENIOR SALES
fast, which can become very expensive in riding wear, but
EXECUTIVE Paul Clappison: 01622 699185 pclappison@datateam.co.uk
children do have a habit of summarily giving up a pastime
• DESIGNER Lorna Crosbie-Smith • ADMINISTRATION Ellie Straton
that was a passion yesterday.
• PUBLISHER Paul Ryder: pryder@datateam.co.uk
Instead of bronzing myself on a foreign beach this
Published by: Datateam Publishing Ltd, London Road, Maidstone, Kent
ME16 8LY. Tel: 01622 687031 Fax: 01622 757646
summer, I will be spending August out of the sun’s rays at a
email: footwear@datateam.co.uk website: www.datateam.co.uk
range of shoe shows in London and Birmingham, namely
ISSN 1475 8601
Pure and Moda. My sun deprivation will probably not
The Publishers cannot accept res-ponsibility for any discrepancies either in copy
result in my falling victim to rickets but I just want you to or between products and/or services listed. Nor can they be responsible for
appreciate that I am sacrificing my tan to the greater good
illustrations and/or copy for products which lead to infringement of copyright.
of the shoe industry to bring you the latest fashion trends. The Independent Footwear Retailers Association endorses
Looking forward to seeing you at shows! Do come along
Footwear Today as a valuable forum for the British footwear
industry, helping to promote trade and keeping retailers
and meet the Footwear Today team at Moda,
informed about the latest products and developments.
NEC Birmingham, from August 9-11 2009. Look out for
Stand No. FG34.
Enjoy the summer sunshine while it lasts,
WARNING! WARNING! WARNING!
Best regards,
Cheryl Taylor,
Editor
If you haven't registered to receive Footwear Today in the last 3
DL 01622 862962
months, complete and return the registration form at the back of this
E: cheryltayloreditor@googlemail.com magazine or register on-line at www.footweartoday.co.uk
August 2009
•
FOOTWEAR TODAY
•
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