Footwear main P[4-7]:FOOTWEAR NEW TEMPLAT 10 08 20/07/2009 13:00 Page 4
NEWS
Distribution change for
BFA UPDATE
superfit UK & Ireland
REPORT FROM specializes. In spite of the
RICHARD KOTTLER, CEO current economic climate and
The distribution of Superfit
The current recession has the strength of the dollar and
children’s shoes in the UK and
made our members more Euro, our exhibitors were
Ireland by Bramwell Interna-
resourceful and resilient. generally satisfied with the
tional will from 1st July 2009
Some have looked at retail attendance and interest
be handed over to the manufac-
different payment methods; shown which was only around
turer Superfit/Legero who will
some have reviewed the 10% lower than this time last
now employ the existing sales
options (very few) on credit year. The remaining trade
team in the UK and Ireland and
insurance, many have visitors were professional and
co-ordinate both logistic and
reduced staffing levels and generally optimistic that the
financial support from their
some have gone in different future looked brighter than
head office in Graz, Austria.
directions. Own label envisaged a few months ago.
Since 1992 when BI started
suppliers have created, Even the UK retailers were
distributing the brand, Superfit In addition to the children’s
bought or licensed brands - satisfied that business was at
has grown into a highly range for SS10, Legero will
direct marketing and etail is a worst steady and at best
respected brand offering launch its Adults collection for
popular option - supply improving, albeit slowly.
excellent fit, style, durability the first time in the UK. The
sources have been reviewed,
and value for money. A key part lightweight shoe which carries
especially in the continued Nicholas Parry-Billings
of its UK offer is the year round the slogan ‘My feets favourite
uncertainty on Anti Dumping nicholas@fitsuk.com
‘Back to School range’ for both shoe’ is developed to win over
- see below. WSA Las Vegas
Boys and Girls in sizes 25 – 42 the hearts and minds of
Smaller companies seek Leslie Gallin, the director of
with some styles having consumers with its superior
advice (check out the Collections (better end
GORE-TEX
®
PRODUCTS cushioning and flexibility.
www.quartoadvisors.com as brands) has resigned from
membrane for complete
•
The collection can be seen at
one new interesting WSA and taken up a new
climate control. The SS10 MODA on stand FJ51 or to
consultancy) whilst the position as Vice President,
range will offer a combination view the range please contact
bigger boys are determined Footwear for Magic, which is
of Sporty Trainers, Stylish Marcus Baker –
to take more control over the main USA clothing trade
Shoes and Trendy Sandals Tel: 07775 995547, Email:
their destiny. Underlying all show event with outlets in
from sizes 18-43. marcus.baker@legero.at
of this, whatever the size of Las Vegas and NY. BFA are
operation, the present very following developments
Base London unveils a casual approach
difficult trading conditions with Leslie closely going
have created enormous forward to ensure that we
energy. On any visit to support the right event in the
to Spring 2010
member companies, you are US which is still our Indus-
immediately aware of people try’s no 1 export market. It is
working harder and with conceivable that BFA will
Stepping boldly into the fewer barriers to change change its allegiance to
Spring/Summer 2010 Moda than ever before. supporting Leslie in her new
Footwear show, men’s footwear I have just returned from venture going forward to
brand Base London, reveals a the European Footwear Autumn 2010 and we
selection of casual, semiformal covered by a formal collection Association’s meeting and will be keeping our industry
and formal styles that bond of clean cut, smooth silhouette the UK seems to be informed of developments as
colour, style, comfort and lace up and slip on styles sup- weathering the storm soon as these are finalized
functionality together in a ported by traditional tassel better than most. Our ability for next year. Nicholas
perfectly formed range. loafers and moccasins creating a to find new ways of doing Parry-Billings
A fresh looking collection of formal palette that satisfies the business and exploring new nicholas@fitsuk.com
casual styles including graphic- wardrobe needs of both the gru- distribution channels is
heavy leather sandals, washed, elling work and social scenes. admired and our ability to Footwear Expo 2009,
soft leather boat shoes and ‘We are extremely excited create strong brands and Dubai
classic Base London signature about unveiling our Spring train brilliant designers and Members should be aware of
pieces updated for the fashion Summer range at Moda’ technicians is still the envy of this relatively new exhibition
savvy guy who wants to dress explains Mark Husted, Base our competing countries. that we are reviewing. It
down but still look the part. London’s Sales and Business takes place in Dubai from
A fashion focused semi- Development Manager, ‘The TRADE SHOWS 2 – 4 November.
formal collection of soft-soled collection combines refreshed Expo Riva Schuh June 2009 www.orangefairs.com
styles with a formal upper, versions of Base London BFA organized their usual vijay@orangefairs.com
quickly advances Base London classics, that have proved to group of 24 exhibitors 00971 50 1505274.
into the trend led market. Music sell extremely well and led to us supplying volume MTO
inspired styles with raw being market leader in our footwear to International The full version of the
lightweight canvas and suede field, combined with a new, multiple retailers of budget newsletter is available
uppers make for a more more trend focused product to and volume fashion footwear on our website
modern dandy approach. offer that little bit more.’ in which this event www.footweartoday.co.uk
The smarter side of spring is
•
www.baselondon.co.uk
4
•
FOOTWEAR TODAY
•
AUGUST 2009
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