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MODA PREVIEW
Comfort Plus continues to move forward
T
his season’s collection from wide fit experts
Comfort Plus shows some new and exciting styles
that are bound to excite buyers and the women
who wear the brand in equal measure. Flashes of
colour beautifully counterpoint the range and add depth
to the already comprehensive footwear offering that
shows why Comfort Plus has been so successful for
so long.
Chief Executive of the Sutton Group, of which
E. Suttons is an integral part, Michael Kelly said: “The
Comfort Plus brand continues to move forward and we
are looking at ways to accelerate this change by
extending our product offering while retaining our core
customers, in the coming months and beyond”. When
asked about possible directions he added: “It is clear that
the wide fit market is changing and Comfort Plus needs
to reflect this. It is an exciting time for Comfort Plus
and with our heritage and expertise we can make sure
that Comfort Plus remains at the heart of the wide fit
industry.”
Flashes of brilliance from Finesse
Wide fit fashion has never been as relevant as it is now
and the new collection from Finesse reflects this with
highly contemporary designs and colourways across the
entire range. Gladiator styles on wedge heels and flat
soles, in a range of natural colours sit next to courts and
sandals in striking turquoise hues as well as pistachio
and lemon. Up to the minute heel silhouettes and
beautiful embellishments further enhance the fashion
credentials of Finesse.
Being able to preview the range ahead of Moda this year
gives a strong indication of the direction Finesse is
heading and it bodes well for the brands continued
growth. Fashion for wider feet is a vital area for our
industry as we all know, and Finesse with its strong wide
fit heritage from E. Sutton and a young, fashion savvy
design team with a definite eye for what is current, look
well placed to be a major player in the wider fit fashion
market.
12
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FOOTWEAR TODAY
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MODA
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AUGUST 2009
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