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p30 Moda 8:p30 Moda 8 23/07/2009 09:03 Page 30
MODA PREVIEW
Rascal Shoes
Pedalos re-launched
Established in 2008 to bring Originally launched in the
fashion led product to the Indie 80’s – the Padders
market, Rascal Shoes is now Pedalos brand quickly
showing its Ranges for Autumn became a fast selling
2009. This is Rascal Shoes' third season of value range.
trading and the business is Caught in the
growing steadily with doldrums, Pedalos
customers enjoying strong were waiting for a fair
sell through of our products. wind, in the shape of
Influences are drawn from Debby Cooper, Padders
catwalk themes and adapted Design Manager to re-float
to the commercial market to the brand.
give us unique, fashion focused ‘I’m really excited about Pedalos
ranges of ladies footwear. and think they have huge potential. I would like the collection to have
The Autumn/Winter 09 range consists a younger, fun feel that appeals to a lady who wants to look stylish but
of platform sandals and courts to more doesn’t want to spend a fortune doing so’.
classic shoes. Boots and shoe boots show Debby has created a highly commercial collection that has a
stud and platform detail. The key wonderful holiday feel - think sparkling sunlight glinting off warm
materials for Autumn are suede azure seas – exotic flowers and sunny, secluded coves.
finishes in rich colours of purple, Offered in an array of styles and warm Mediterranean colours, pretty
blue, grey and of course black. floral detailing, leather uppers and linings and cushioned, lightweight

Please come and find us at Pure, soles, Pedalos exceed all expectations.
stand F010 and And with a retail price of just £39.99 you realise they could be the
Moda Footwear FC28. best thing to wash up on your shore next summer.
Tel: 01706 210036
Fax: 01706 228332
Join Padders on stand FK20 to preview this vibrant new
E-mail: info@rascalshoes.co.uk
brand and Padders’ new men’s and ladies SS10 collections.
Danco Back to School collection YOMA
Danco Footwear is enjoying a growing reputation for desirable and Brighton based fashion footwear label YOMA will be exhibiting at
comfortable Back to School shoes. The 2009 collection features a MODA showcasing Winter 2009 and Spring-Summer 2010 collections.
fantastic mix of styles that will please both the traditional and fashion This avant garde brand features ladies’ shoes that are kind to feet
conscious. featuring square and rounded silhouettes. Shoe designs are infused
Our aim and focus is to build on core values style, quality, fit and with vibrant colours and delightful flowery details. The niche footwear
prices which meet the need of new and existing customers in the UK label uses ergonomic lasts, heels and advanced technology in the
and internationally. Sizes Range from European 23-41. The company manufacture of their shoes.
also provides MTO for a wide range of Children’s Footwear. Established five years ago, YOMA maintains its identity as a
distinctive label offering statement shoes with emphasis on comfort,
colour and style.
• Come and view
our collections
at MODA
Stand No FH41

For more information please contact: Danco Footwear,
124 Shoreditch High Street, London E1 6JE
E-mail:dancofoot@aol.com
Tel: 020 7613 5076/ 7613 5529
MTO and Export Enquires contact Raj
Mob: 07860 464072
30

FOOTWEAR TODAY

MODA

AUGUST 2009
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