p66 russell jackets:Layout 1 16/07/2009 10:21 Page 66
RUSSELL
Russell launches
new jacket range
Everyone needs a jacket
Our 550 Gore-Tex jackets are our most
technically advanced to date.
S
ome of us maybe need a jacket more than it to our customers. Quality doesn’t just happen they adapt perfectly to the wearers level of activity.
others, but we all need one at some point. It overnight. Our 550 Gore-Tex is perfect for those who really
might be for someone who’s in and out all need to leave a lasting impression. Our most
day whatever the weather, or for staff and guests It’s your decision technically advanced jackets to date, they offer our
at a corporate event. Our jackets are designed to You need jackets that work with you in your highest level of windproof, waterproof and
look good and work hard – as hard as their environment. Choosing the right one isn't always breathable qualities. They are ideal for demanding
wearers do. Whatever the jacket, whatever the use, easy. Our range has been designed to allow you to outdoor conditions or for those who need
you’ll find the one in our jacket collection. make the most competent decision; which jacket protection against the cold, strong wind and heavy
fits your needs the best. rain while still maintaining high levels of activity
Why choose a Russell jacket? This is something only you can do, but we can and comfort.
There are lots of jackets out there in the market. At make it as easy for you as possible.
times, the decision around what style of jacket to More information
buy and what jacket brand at best can be Categories Our new jacket campaign will launch this August
confusing. There can literally be too much choice. Our jackets fit into the following three categories: and at the heart of this is our new jacket brochure,
Our aim is to make this easier for you. Entry, Softshell and Advance Technical. Different with new imagery and product information to help
We also understand that things are tough at the jackets interact with the environment and the you understand where best to sell our jackets. The
moment; people expect more and so our jackets wearer in different ways. Choose the category photography gives real insight into how the
have the same quality and care that’s built into all appropriate for your use. different levels of jackets can be used and also
our other garments. How long does your jacket need to protect you for provides some examples of the potential
They decorate to the same high standards because – intermittently while you’re in and out or for the customers for our jackets.
we’ve already put them through the same rigorous whole day? Is it just raining or a full blown storm To support this, we have also designed a series of
testing processes as all our other garments so you out there? pre-designed emails, to allow you to promote the
won’t get any nasty surprises. best fit to your customers.
Detailed choices Our aim here is not only to provide you with the
Built in quality What will your jacket need? There are so many very best jacket range on the market, but to also
Everyone talks about quality these days and questions to ask. A hood, internal and external help you to sell; by providing materials and ideas
everyone expects it – we’re no different here. We pockets? How many? What colour should it be? of who could use our jackets.
say that our jackets have quality built in, but what Male, female or both? And what about the kids?
does that actually mean? Fit and active or something a little more exacting? For more information on our jacket range and
Well it's about more than looking good and being Our Entry Level (but don't let that fool you) to download our new brochure, please visit
well made. That has to be a given. To get these jackets are made from high quality breathable, www.jerzeescolours.co.uk/jackets. To order hard
things right you have to get it right from the start. waterproof fabrics and have critically taped copies of the brochure, please contact your local
We believe testing is fundamental to the success seams. Stylish and lightweight, they’re ideal for distributor. We’d also love to hear from you if
of a jacket for both you and your customers. We someone who’s on the move all day in and we could help you more. Please contact
test at every stage from fabric and prototype outdoors. marketing@russelleurope.com with any questions
development, through to production approval. We Our Softshell and Sportshell are the most or comments.
continue testing throughout manufacture, before it synergistic jackets we have. Waterproof and
leaves the factory and once again before we send breathable fabrics with an active and stylish look, www.jerzeescolours.co.uk/jackets
| 66 | August 2009 www.printwearandpromotion.co.uk
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