p48 Blue max:Layout 1 16/07/2009 09:49 Page 48
BLUE MAX
Quality everywhere
you look
Blue Max has built itself a formidable reputation in the industry
on quality, consistency and value, offering above average
quality garments, at below average prices.
B
lue Max is a owned and run by David and Mary Fawcus, who comments Ian Ryden, Chief Operating Officer.
leading originally set up the business 22 years ago. ”This means that we will now be able to plan in
importer of Despite now employing 80 people in the UK and extra pickers to fulfil demand at busy times of year.
schoolwear, Poland and with the capacity to carry five million The virtually fool proof bar code system also
leisurewear and garments on site, the company still prides itself on negates the need for costly training.”
sportswear to the UK. its strong family values and the customer service The investment has also resulted in a brand new
The highest per element is still at the forefront of the company state of the art warehouse measuring over 2
centage of the portfolio is given over to ethos. million cubic feet with the capacity to store up to
schoolwear and with Stag Knitwear now firmly A huge investment programme worth in excess of five million garments all year round. “We can
part of the business, Blue Max is proud to be one £1 million last year at the company headquarters in function as a warehouse for our customers,”
of the largest schoolwear stockists in the country. Trowbridge means that Blue Max is now in a continues Ian. “They can order whatever they
When you buy from Blue Max you buy a guarantee position to offer an even better service. want, in whatever quantities, whenever they want
of quality, which you can trust. Garments are It is no coincidence that the company has just it. We have the stock available 365 days of the
manufactured at carefully selected factories in the announced that is has achieved 99.8% picking year and rarely have stock-outs for any length of
Far East and at Blue Max’s own factory in Poland. accuracy. A major chunk of the investment was time.”
Visits are made a minimum of once a year to channelled into a brand new software programme A two-tier mezzanine section in the existing
ensure consistency and that ethical standards in and a highly sophisticated bar-coded picking system warehouse has also been installed, providing
the work place are maintained. has virtually eliminated the potential for error. space for hanging garments. The system has now
Only high performance fabrics are used, and Ten minutes after an order has been received by enabled Blue Max to store up to 100,000 blazers
stringent production procedures are employed all the sales team, the pickers are out on the and skirts at any one time.
the way down the manufacturing line. warehouse floor. They employ the state of the art A highly sophisticated Very Narrow Aisle (VNA)
All garments comply with the most current hand-held radio controlled bar code scanners to racking system has been installed in the new
legislation and zips and toggle closures meet scan a bar code confirming they are at the correct warehouse space, along with state of the art fork-
rigorous standards location. A second lift trucks which also facilitate and improve picking
of safety. bar code confirms efficiency.
Invest in a Blue the correct product All orders placed before 4pm are picked for
Max Penthouse is in the location to delivery the following day.
Polo Shirt and you minimise errors. Despite a continuing rocky financial climate, Blue
invest in the best in ”The new system Max remains a stable force. “We are in a position
the market place. also allows us to to offer all of our customers the assurance of a
This is a garment track the whole highly reliable supplier with financial stability,”
that is of such picking process, concludes Ian, “and a warehouse stocked to the
quality that it has enabling us to gunnels all year round.”
set an industry accurately manage
standard which our staff Blue Max, www.bluemaxgroup.co.uk,
competitors are requirements,” 0845 23 00 888
hard placed to
match. It is a shirt
that is built to last
with its anti-pill qualities, ribbed cuffs, taped
neckband and razor sharp plackets. The super
tight knit weave also makes it an ideal base for
embroidery.
But it’s not just the quality. Blue Max offers the
quantity, too. The range is kept deliberately core
with the emphasis on extensive colour and size
variations. For instance the Blue Max Penthouse
Polo offers 13 sizes from 2 years to 60”, each in a
variety of 17 colour combinations and a choice of
self colour or horn buttons. That’s a staggering
total of 221 SKUs! Customers can also choose
from tipped, ladies and cotton variations.
At Blue Max, customer service is a top priority.
Blue Max is very much a family business still
| 48 | August 2009 www.printwearandpromotion.co.uk
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