p24-33 product focus:Layout 1 17/07/2009 14:48 Page 28
ANCILLARY PRODUCTS
PENCARRIE
Ancillaries bring in valuable extra business
MM24
Renowned for its huge range of promotional Kimono Towel Robe made from 400gsm
clothing, PenCarrie also offers a good choice of heavyweight cotton which has excellent absorbency
ancillary products. There’s a vast range of bags and properties and the co-ordinating TC64 Classic Terry
related items – wallets, washbags, coolbags and Slippers.
executive portfolios for example. As a promotional item, teddy bears open up myriad
Scan the separate ‘accessories’ section in the opportunities. Andrea adds: “Bears have a great
catalogue and on the website and even more ‘feelgood’ factor which makes them a safe and
products are to be found. Umbrellas, towelling items, happy choice for all sorts of promotional purposes.
flags, pennants and teddy bears all feature. The opportunities for using these adorable characters
Customer services manager, Andrea Charteris, really are limitless.”
comments: “All the ancillary products we stock are PenCarrie stocks Mumbles teddies, known for their
promotional items in their own right and can cheery smiles. Clothing for the teddies is sold
perform a function totally independently of any other separately and includes the best-selling MM71 Teddy
product. They can also provide valuable add-on T shirt. The Teddy T shirt comes in sizes to fit eight
sales. For example, if a hotel is buying chef’s clothing different Mumbles bears. Some bears including the
or aprons for waiting staff, are ancillary products popular MM21 Honey Bear come ready dressed in a
such as tea towels also needed? Taking a fresh look T shirt (removable for decoration).
at accessories from every angle and investigating the This year, a Supersize Honey Bear is also available:
opportunities can lead to some valuable new MM24 is just under three feet tall (86cms) and
business.” wears a cream velour shirt.
Top sellers include Towel City’s TC42 Sports Towel, One of summer’s best sellers is the SC10 Splashmac
TC13 Luxury Golf Towel, and TC41 Tea Towel. Towel Rain Poncho, a one-size PVC hooded cape which principal brands available from PenCarrie are
City’s high quality robes and slippers are also in doubles as a groundsheet. It comes in a carry case Beechfield for headgear, plus BagBase and Quadra
demand from hotels, fitness centres, spas and beauty which can be decorated and is available in five for bags.
salons. colours. The golf umbrella is another year-round favourite. A
Best sellers in this category are the brand’s TC21 This is perfect for selling at any outdoor sports or prestigious give-away at any corporate event, other
other open air event (including music festivals and demands for golf umbrellas come from hotels,
theatre productions). It is also a good product for restaurants and others in the hospitality sector who
TC41
holiday organisations of any size to sell, whether a all like to have brollies available for guests; as do
major tour operator, hotel, campsite or B&B. executive limousine companies for their clients.
“PenCarrie are happy to supply any quantity of any Quadra’s QD360 Pro Golf Umbrella, with its
product that we stock, from a single item up to windproof and anti-lightning design features, is a
thousands,” comments Andrea. “It means you can good choice.
decorate a single item as a sample to show to a “Opportunities for accessory sales exist at every level
potential customer and then sell them whatever and all are worth investigating,” says Andrea,
quantity in whatever sizes or colours they might adding, “at PenCarrie we do all we can to support
require. Using a decorated sample to sell in to a decorators with a raft of marketing materials that
customer is one of the most effective sales include the ‘ebrochure builder’ facility available on
techniques we know of,” she adds. the website. Customers tell us they find this easy to
Caps and bags are always big sellers in particular for use and successful in generating business.”
sports-related activities from local club and school
team level through to major sponsored events where For more information call 0800 252248, email:
spectators love to have some kind of souvenir. The sales@pencarrie.com or visit www.pencarrie.com
PF CONCEPT
Promotional and corporate bags for all
As the market-leading supplier of promotional and portable storage
corporate bags, PF Concept has a range suitable to bags. The brand is
meet all requirements.
11936400
recognised as the
The corporate laptop bag market continues to market leader
prosper as companies look to ensure that not only in portable
is their brand seen and recognised but that their hardware
investment in new hardware is protected in a safe storage cases
and secure manner. and can be
The choice of laptop bags is found in a
almost endless and number of
11920200
options include a number established high several functional pockets for
of branded, street stores. documents and accessories.
environmentally Entry level versions The Centrixx range suits all budgets. The Business
friendly and such as the 15.4in Slim Trolley Bag (11936400), new for 2009, is a
unbranded Laptop Case (11920200) feature functional business trolley that is ideal for small
styles. padded compartments for a laptop and trips. It features a large laptop compartment and
The Case Logic expandable compartments for the organisation of several pockets to store a documents and
range is a legal or A4 size papers and files. accessories.
collection of For customers with a green outlook, the PET
aesthetically Business Laptop Bag (11939200) is made of For a copy of the 2009 catalogue featuring more
pleasing and recycled plastic bottles. It has a padded laptop than 8,500 business gift products call 0845 365
11939200 functional compartment to carry your 15.4in laptop and 1984 or email sales@pfconcept.co.uk
| 28 | August 2009 www.printwearandpromotion.co.uk
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