p50 btc activewear:Layout 1 16/07/2009 09:56 Page 50
BTC ACTIVEWEAR
Can you BTC
the difference?
Following a meteoric rise over the last few years BTC activewear
The biggest
has evolved into one of the industry’s leading distributors, without
workwear brands
now available
losing any of the character and individuality on which it was
through BTC
activewear.
created 20 years ago.
Great brands winning of successive industry awards over each of
BTC activewear was one of the first and is still the the last 3 years.
largest Fruit of the Loom distributor in the UK and
has also introduced many other popular brands to Local sales offices
the industry over the years, including Gildan, Only BTC activewear has regional offices, with
Regatta, Stormtech and Dickies. friendly, helpful and knowledgeable sales teams
For 2009 they are offering a stable of 40 market on-tap to deal with customers’ requirements: they
leading names including Kustom Kit, Russell, have 4 offices in Blackburn, London, Ivybridge
Result, Stedman, Denny’s, Earth Positive, Lee (near Plymouth) and Wednesbury together with 2
Cooper and the iconic Nike Golf brand. Country Managers based in Scotland and Ireland.
From July, BTC activewear is offering a number of
additions including the TECH range of Performance Next-day before-noon delivery
Soft Shell garments to their ever-growing Result – and that’s as standard! Customers can simply
jacket collection: the TECH range is an innovatively order before 4.30 and take delivery the following links and various printed material, all of which are
styled, technically advanced multi-activity morning without incurring any surcharges. available personalised with customers’ logos and
collection, designed to provide that ultimate contact details.
weather protection and respond to your every On-line ordering For 2008 they introduced catalogues containing
move. BTC activewear is confident that their optional marked-up prices which have proven to
On-Line-Ordering system is probably be extremely popular. Earlier this year they
Biggest workwear brands for the best designed and simplest to use launched a cost-effective, 64-page Mini Workwear
the biggest jobs! in the industry. And to Catalogue in a convenient A5 format that’s ideal
BTC activewear recognised the massive remind customers of the for mailing as it qualifies for minimum postage
potential that branded workwear can offer many benefits, they’ve costs.
the imprint industry and has lined-up an created a cute and BTC activewear was re-branded at the start of the
exceptional stable of leading workwear names memorable character by the year with an exciting new corporate identity across
to compliment the well established Dickies and name of ‘OLO’ (short for On-Line all of its marketing material, reflecting the energy
Yoko brands. Ordering). and sheer dynamism running through the
For the first time ever, such iconic names as Launched last year and accessed via the company.
Mascot, Caterpillar, Snickers, Helly Hansen BTC activewear home page, customers
and Panoply are available on a next-day can conveniently check stock levels for For details of the BTC activewear range and their
before-noon delivery – and from last month there’s individual sizes and colours of every garment and 2009 collection please call 0121 505 5177, e-mail
the addition of DeWalt and Lee Cooper to the build their order throughout the day. When on-line
co9@btcactivewear.co.uk or visit
industry’s most comprehensive collection of they can search by key words (including brand,
www.btcactivewear.co.uk
workwear. garment code and colour) and
quickly access the previous 5
Massive inventory at their brand recently viewed garments.
new distribution centre Once an order has been raised,
Located at the very heart of the country’s customers receive an order
motorway network, BTC activewear’s massive new confirmation within minutes and
home has storage capacity for 10,000 pallets, a reassuring despatch
which is over £20m worth of stock – the biggest confirmation later that day,
in the industry! which includes the tracking
Joint MD Glenn Hyams said: “Our intention is number of their consignment.
simply to stock every garment in depth - to always
to be able to say ‘YES’ to any customer’s request.” Practical marketing
support
Award winning customer service To help customers’ market
A major factor in the massive success of BTC themselves, BTC activewear
activewear has been great customer service, offers a number of cost-effective
something that has been recognised by their services including priced web- BTC activewear’s
new home – the biggest DC
in the industry.
| 50 | August 2009
www.printwearandpromotion.co.uk
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