p20,21 cover story:Layout 1 17/07/2009 12:47 Page 20
COVER STORY
MASCOT WORKWEAR
TESTED TO WORK
MASCOT are renowned for high quality, durable workwear that
simply lasts and lasts and looks great at the same time.
T
his year, an exclusive tie-up with distributor few small decorators before but never had a large
BTC activewear has brought MASCOT's core presence in the market.
workwear products to the UK printwear "BTC activewear stock a range of key MASCOT
market for the first time. products that are available only to distributors on
And it has been fantastic news for decorators who a 24 hour delivery at very competitive prices."
have been quick to pick up on the unique benefits Traditionally, uniform and workwear buyers were
of this premium workwear brand. often unable to source a range to fit all
UK sales and marketing director, Michael Tottman employees within a company. "But," adds Mr
said: "We believe we have the highest quality Tottman, "you won’t find that problem in
product on the market as far as workwear is MASCOT. Sizes range from XS – 4XL with 5XL
concerned. available in some products. Trousers come in 18
"All our products are double or triple stitched and different waist sizes with regular and long leg
come with a two-year seam and zip guarantee. lengths, some styles come in short leg lengths.
Our operation is also completely vertical. We Those that don’t come in short leg can easily be
develop and weave our own fabrics and we have altered by our alterations studio.”
a manufacturing plant in Vietnam, which we own.
This gives us great control over the quality and Tested to work
the manufacturing process, and essentially gives “Tested to Work is our slogan and one that runs
complete control over the business." through our whole organisation from products to
Mr Tottman continues: “MASCOT were excited to accounts systems to marketing and warehousing,"
enter the Printwear market in the UK at the start Mr Tottman continues. "Everything we do is
of 2009 with their partnership with BTC Tested to Work especially our products which
activewear. BTC activewear have focussed heavily have the most rigorous testing procedures I have
on workwear this year and MASCOT are pleased come across in the industry. All our products are
Mascot MD Michael Grosbøl collects the Frost
to be part of that strategy. Since its introduction tested to work by test panels out working in
and Sullivan Product Innovation Award.
to the UK in 2000, MASCOT had supplied to a different industries. We therefore know when a
product comes on to the market that, for example,
all the pockets are in exactly the right place, of
exactly the right size and reinforced in the right
areas. We study feedback from our test personnel
and examine the garments and footwear they
have used. We are so sure only high quality
garments hit the market place that we guarantee
our zips and stitching for 2 years, so if a zip or
seam fails through general wear and tear within 2
years we will repair it or replace the garment free
of charge.
“MASCOT control of quality comes from our fully
integrated supply chain. Many Workwear
manufacturers buy in fabrics and manufacture in
outsourced factories whereas MASCOT controls or
owns the whole process. We weave our own
fabrics, ship them to be dyed in the best dye
houses, then ship the fabric to our own purpose
built factory in Vietnam to be cut and made into
garments. "
MASCOT designed and built their own factory in
Everything
Vietnam that opened last year and is already up
we do is
and running to full capacity.
Tested to
"This gives MASCOT a huge competitive
Work.
advantage when it comes to controlling the
| 20 | August 2009 www.printwearandpromotion.co.uk
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