Printwear_Aug09_p14:Printwear_Aug09_p14 16/07/2009 09:20 Page 14
INDUSTRY NEWS
Russell jacket campaign focusses on decorators’ needs
Russell jackets are designed to look fundamentally need, a hood, internal
good and work as hard as their and external pockets? How many?
wearers do. Now, a new campaign What colour should it be? Male,
from Russell, focussing on their new, female or both? Fit and active? Fully
A5 jacket brochure, will help identify taped seams? This brochure aims to
the right jacket for the right job. make these questions easier to ask
The new brochure, due out at the and answer.”
beginning of August, is a complete Decoration of technically advanced
departure. Instead of it being based outerwear can also be tough, so
simply around product and features, Russell have created some hints and
the new information and imagery will tips for all their jackets. Again, these
help suppliers select the the most are available for download online and
appropriate jacket for their customers simply demonstrate the best way to
and will help suppliers identify decorate each jacket for your
potential new customers more easily. customers.
The jackets have also been placed in
•
Russell also understand that
three easily identifiable categories – for decorator’s contact details on the your usual distributor. sometimes seeing is believing and
Entry Level, Softshell and Sportshell back. Jonny Thomson, Russell’s head of therefore have five free samples of
and Technically Advanced. Russell have also designed a suite of marketing said: “This year we are the 510M or F for the first people to
By providing clear examples of where pre-designed jacket emails which can trying to provide materials that request one by emailing
these jackets can be used and going be personalised with your own logo, fundamentally help the decorator sell
marketing@russelleurope.com. Simply
into further detail about the high message and contact details and send more. This new jacket campaign is include P&P in the subject line and
quality and production, Russell aims out to existing or new customers. focused on bringing the product alive your name, company and address.
to arm decorators with the Both the jacket brochure and pre- and helping decorators identify
knowledge to help them grow their designed emails are available for possible markets into which they can For more information on this
business. download from sell certain styles. “The brochure campaign, email
As with all their marketing materials,
www.jerzeescolours.co.uk/jackets. For highlights some questions all jacket
marketing@russelleurope.com or
this A5 brochure is blank, with space hard copies of the brochure, contact sellers and buyers ask: what do I telephone 01506 502000.
Refreshing news from Listawood
New business tools for
Listawood have reduced their prices on promotional bottled water, claiming
distributors
that they are now offering the “lowest prices in the UK”.
“Our new revised prices have enabled us to offer bottled water to our Crazy Bags, one of the UK’s largest
customers from as little as 18p per bottle. Through our new offering we are promotional bag distributors, has
confident that we are unbeatable on price, lead-times and service,” they say. introduced a new, free, non-branded
Listawood’s promotional water is available as still or sparkling in 330ml or e-brochure for clients.
500ml bottles, with a choice of screw or sports cap. The high quality labels are Available throughout August, the
printed full colour as standard. Lead-time is from three to five days. brochure can be designed to include
Bottled water is an ideal Summer promotional product and is perfect for golf the distributor’s name, logo and
days, open days, festivals, sporting events and countless more campaigns. contact details.
For more information call 01485 529100, email
sales@listawood.com or visit The e-brochure can be emailed or
www.listawood.com. downloaded from a website to offer
an instant and interactive catalogue
that distributors can send to their
clients. Director, Andy Steavenson,
said: “Distributors need sales tools opportunity
and business incentives that will help to create
their customers make confident something bespoke that fits in with
buying decisions. Our e-brochure is their marketing campaign.
one vehicle to help them achieve that Andy adds: “Promotional budgets
instantly and effectively.” now have to work harder than ever
In addition, throughout August, Crazy before. Expectations have increased
Bags is offering 100 bags free from a and quality and price demands have
choice of cotton, canvas, non woven increased in line with them. These are
or jute styles subject to a minimum real issues affecting the industry. By
order spend of £1,000, to give recognising this and working to find
distributors a vehicle to help their solutions to meet these needs head
own promotion and boost their brand on, we can help our clients keep pace
visibility. with market conditions, offering
Using one colour silk printing or full solutions to help them deliver in line
colour transfer print, clients can have with expectation.”
their brand, name, website address or For more information or to request
message printed or use the samples, visit
www.crazybags.co.uk
| 14 | August 2009
www.printwearandpromotion.co.uk
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